{"id":108667,"date":"2024-09-30T09:49:06","date_gmt":"2024-09-30T02:49:06","guid":{"rendered":"https:\/\/hotvideos24.online\/?p=108667"},"modified":"2024-09-30T09:49:06","modified_gmt":"2024-09-30T02:49:06","slug":"the-discontinued-beer-you-forgot-budweiser-once-made","status":"publish","type":"post","link":"https:\/\/hotvideos24.online\/?p=108667","title":{"rendered":"The Discontinued Beer You Forgot Budweiser Once Made"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-fb+5w+4e-db+86\"\r\n     data-ad-client=\"ca-pub-3711241968723425\"\r\n     data-ad-slot=\"7910942971\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div id=\"content\">\n<article class=\"news-post\">&#13;<br \/>\n    &#13;<br \/>\n    &#13;<br \/>\n    &#13;<br \/>\n                &#13;<\/p>\n<div class=\"news-article\">\n<div class=\"slide-key image-holder gallery-image-holder credit-image-wrap lead-image-holder\" data-post-url=\"https:\/\/www.chowhound.com\/1673590\/budweiser-discontinued-beer-bud-dry\/\" data-post-title=\"The discontinued beer you forgot Budweiser once made\" data-slide-num=\"0\" data-post-id=\"1673590\">\n                                             <picture id=\"p1575f09ea7fef28b6562ada44d895e24\">&#13;<source media=\"(min-width: 429px)\" srcset=\"https:\/\/www.chowhound.com\/img\/gallery\/the-discontinued-beer-you-forgot-budweiser-once-made\/intro-1727293652.webp\" type=\"image\/webp\">&#13;<source media=\"(max-width: 428px)\" srcset=\"https:\/\/www.chowhound.com\/img\/gallery\/the-discontinued-beer-you-forgot-budweiser-once-made\/intro-1727293652.sm.webp\" type=\"image\/webp\">&#13;<br \/>\n                        <img loading=\"lazy\" decoding=\"async\" class=\"gallery-image \" src=\"https:\/\/www.chowhound.com\/img\/gallery\/the-discontinued-beer-you-forgot-budweiser-once-made\/intro-1727293652.jpg\" data-slide-url=\"https:\/\/www.chowhound.com\/1673590\/budweiser-discontinued-beer-bud-dry\/\" data-post-id=\"1673590\" data-slide-num=\"0\" data-slide-title=\"The discontinued beer you forgot Budweiser once made: \" width=\"780\" height=\"438\" alt=\"Budweiser bottle with glass\"\/>&#13;<br \/>\n                    <\/source><\/source><\/picture>\n                    <span class=\"gallery-image-credit\">Pjohnson1\/Getty Images<\/span>\n                    <\/div>\n<div class=\"columns-holder \">\n<p>As one of the top ten oldest\u00a0 in the United States \u2014 and the <a href=\"https:\/\/www.chowhound.com\/1640503\/what-is-domestic-vs-craft-beer\/\" target=\"_blank\" rel=\"noopener\">definition of a domestic beer<\/a> \u2013\u00a0 Budweiser has had a long history as Anheuser-Busch&#8217;s flagship brand. There have been plenty of other Bud brands over the years, some successful and enduring, like Bud Light, while others have been shorter-lived.\u00a0Case in point:\u00a0Does Bud Dry ring a bell? Not everyone will remember the Budweiser offshoot that was on the market from 1989\u00a0until 2010,\u00a0 when it was discontinued.\u00a0The pale lager\u00a0was brewed with Anheuser-Busch&#8217;s exclusive DryBrew method, resulting in a crisp, less sweet flavor without an overwhelming aftertaste.\u00a0The motivation behind\u00a0creating Bud Dry stemmed from the positive consumer response to Michelob Dry,\u00a0<a target=\"_blank\" href=\"https:\/\/www.chowhound.com\/1528738\/craft-beers-owned-by-anheuser-busch\/\" rel=\"noopener\">another Anheuser-Busch beer\u00a0<\/a> and among the first premium dry beers brewed in the U.S. that was introduced in 1988.\u00a0<\/p>\n<p>Advertisement<\/p>\n<p>The slogan for Bud Dry, &#8220;Why ask why? Try Bud Dry,&#8221;\u00a0likely mirrored what was on the minds of some consumers:\u00a0Is Bud Dry really necessary?\u00a0Especially considering Budweiser and Bud Light already existed and were among\u00a0the best-selling beers at the time. However,\u00a0dry beer was flooding\u00a0the market in the U.S. and other countries, pushing Anheuser-Busch to jump on the bandwagon.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p>&#13;<\/p>\n<div class=\"news-article\">\n<h2 class=\"\">Why dry beer?<\/h2>\n<div class=\"columns-holder \">\n<p>In the late 1980s\/early 1990s, dry beer began as a popular beer in Japan and ultimately made its way to other regions, including the U.S., Canada, and Europe. While not all dry beer was the same, there were a few common characteristics that market researchers found consumers interested in, including a refreshing, less sweet beer with a weak finish or little to no aftertaste or aroma. Different\u00a0<a target=\"_blank\" href=\"https:\/\/www.chowhound.com\/1629053\/what-makes-beer-bitter-ingredient\/\" rel=\"noopener\">ways to make beer dry or bitter<\/a> include brewing it with different yeast strains, adding more hops, and fermenting it longer. While some dry beers have a higher alcohol content, according to the\u00a0<a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/1989\/08\/16\/garden\/dry-beers-flood-market-a-wave-or-a-mirage.html\" rel=\"noopener\">New York Times<\/a>, Mary McHugh, a spokeswoman for Bud Dry in the late 1980s\/early 90s, said at the time, &#8220;Our beer has been created for the taste, not for more alcohol.&#8221;<\/p>\n<p>Advertisement<\/p>\n<p>Bud Dry was created to draw new beer drinkers to the market, however, it may not have been as successful as brewers hoped. According to Anheuser-Busch (via the\u00a0<a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/1991\/07\/09\/business\/the-media-business-new-bud-dry-commercials-explore-enlightened-sexism.html\" rel=\"noopener\">New York Times<\/a>), Bud Dry sold 3.2 million barrels in its first year and had a $70 million marketing budget, much of which went toward creating commercials for the &#8220;Why ask why&#8221;\u00a0campaign that appealed to a wider audience (the first round of Bud Dry commercials were criticized for overt sexism).\u00a0But with the introduction\u00a0of\u00a0Bud Ice in 1994, Anheuser-Busch slowed its marketing efforts for Bud Dry as its popularity waned, eventually discontinuing the dry beer entirely.\u00a0<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p>&#13;<br \/>\n<\/article>\n<\/p><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-fb+5w+4e-db+86\"\r\n     data-ad-client=\"ca-pub-3711241968723425\"\r\n     data-ad-slot=\"7910942971\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<br \/><div data-type=\"_mgwidget\" data-widget-id=\"1660802\">\r\n<\/div>\r\n<script>(function(w,q){w[q]=w[q]||[];w[q].push([\"_mgc.load\"])})(window,\"_mgq\");\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.chowhound.com\/1673590\/budweiser-discontinued-beer-bud-dry\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; &#13; &#13; &#13; &#13; &#13;&#13;&#13; &#13; Pjohnson1\/Getty Images As one of the top ten oldest\u00a0 in the United States \u2014 and the definition of a domestic beer \u2013\u00a0 Budweiser &hellip; <a href=\"https:\/\/hotvideos24.online\/?p=108667\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8630],"tags":[],"class_list":["post-108667","post","type-post","status-publish","format-standard","hentry","category-technology","entry"],"_links":{"self":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts\/108667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=108667"}],"version-history":[{"count":0,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts\/108667\/revisions"}],"wp:attachment":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=108667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=108667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=108667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}