{"id":112678,"date":"2024-10-10T22:24:46","date_gmt":"2024-10-10T15:24:46","guid":{"rendered":"https:\/\/hotvideos24.online\/?p=112678"},"modified":"2024-10-10T22:24:46","modified_gmt":"2024-10-10T15:24:46","slug":"amazon-studios-boss-jennifer-salke-teases-the-idea-of-you-sequel","status":"publish","type":"post","link":"https:\/\/hotvideos24.online\/?p=112678","title":{"rendered":"Amazon Studios Boss Jennifer Salke Teases &#8216;The Idea of You&#8217; Sequel"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-fb+5w+4e-db+86\"\r\n     data-ad-client=\"ca-pub-3711241968723425\"\r\n     data-ad-slot=\"7910942971\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLast week <a href=\"https:\/\/variety.com\/t\/amazon-prime-video\/\" id=\"auto-tag_amazon-prime-video\" data-tag=\"amazon-prime-video\">Amazon Prime Video<\/a> flexed its international muscle with a host of events around Europe, including a Prime Video Presents Trailblazers event celebrating women on and off screen \u2013 which included appearances from Octavia Spencer, Priyanka Chopra Jones and Amy Pascal \u2013 followed by the \u201cCitadel: Diana\u201d premiere in Italy.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tDuring the whirlwind European tour, two of Amazon\u2019s most senior female execs \u2014 <a href=\"https:\/\/variety.com\/t\/jennifer-salke\/\" id=\"auto-tag_jennifer-salke\" data-tag=\"jennifer-salke\">Jennifer Salke<\/a>, head of Amazon MGM Studios, and Kelly Day, VP of international for Prime Video \u2013 sat down with <em>Variety<\/em> to talk about celebrating women, how the industry has changed over the past five years, what the international strategy is going forward, and what\u2019s in store for some of their biggest franchises, including \u201cLord of the Rings: The Rings of Power\u201d and \u201cTomb Raider.\u201d<\/p>\n<h5 class=\"heading larva \/\/   lrv-a-font-secondary-m   \">\n\t\tWe\u2019re meeting at the conclusion of a pretty spectacular Amazon\u2019s Trailblazers event in London. What was the inspiration behind the day?\t<\/h5>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Jennifer Salke<\/strong>: Our team [in the U.K.] really took notice of the commitment we\u2019ve made to female programming and over the last few years \u2014 it\u2019s such a drumbeat of just who we are and what we\u2019re trying to accomplish \u2014 so they suggested it to us.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Kelly Day<\/strong>: We have been quite intentional about trying to really build this female-led slate. We\u2019ve got these incredible female-led characters now doing big action sequences and leading big action series, like Priyanka in \u201cCitadel.\u201d It feels exciting and like we\u2019re actually breaking some new ground so I think it\u2019s great to be able to celebrate.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>JS<\/strong>: Big genre pieces that are global, big male action pieces \u2014 we know those things work. There\u2019s data galore to support those decisions. But it\u2019s like, let\u2019s get out there and break ground with women and see the results of that. And that\u2019s happening. You have the Anne Hathaway movie [\u201c<a href=\"https:\/\/variety.com\/t\/the-idea-of-you\/\" id=\"auto-tag_the-idea-of-you\" data-tag=\"the-idea-of-you\">The Idea of You<\/a>\u201d co-starring Nicholas Galitzine] \u2014 50 million people just in the launch window. It must be way more by now. That, I think was a real \u2014 not wake up call for us, because we\u2019re just building and building \u2013 but for everyone else it was like, \u201cWait a minute!\u201d We have a tiger by the tail kind of thing.<\/p>\n<h5 class=\"heading larva \/\/   lrv-a-font-secondary-m   \">\n\t\tGiven \u201cThe Idea of You,\u201d which is based on the novel by Robinne Lee, did so well, is there any chance of a sequel?\t<\/h5>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t[Salke and Day exchange meaningful looks]<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>JS<\/strong>: Maybe! We announced that we\u2019re making a \u201cRed, White &amp; Royal Blue\u201d sequel [also starring Galitzine]. So you can look for us wanting to deliver more when there\u2019s something that\u2019s been so successful like that. But we\u2019re definitely in business with [\u201cThe Idea of You\u201d] director Michael Showalter \u2014 who\u2019s not a woman, but he certainly did an incredible job bringing a very female story to light \u2014 and we see him as a preferred partner on some other things in the romantic comedy space.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>[Editor\u2019s note: Lee has <a rel=\"nofollow noopener\" href=\"https:\/\/www.instagram.com\/p\/Cjx9A5vN-5E\/?igshid=ZWFiZDJlMTg%3D\" target=\"_blank\">also teased a possible sequel<\/a>]<\/em><\/p>\n<div class=\"post-content-image \/\/  size-large alignnone\">\n<figure class=\"o-figure  lrv-u-font-family-secondary u-color-medium-grey lrv-u-border-b-1 u-border-color-light-grey-tint-two u-margin-b-150 lrv-u-max-width-100p\" style=\"width:1024px\">\n<div class=\"c-lazy-image  \">\n<p>\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/variety.com\/wp-content\/uploads\/2024\/05\/MCDTHID_ZU004.jpg?w=1024\" alt=\"\" srcset=\"https:\/\/variety.com\/wp-content\/uploads\/2024\/05\/MCDTHID_ZU004.jpg 3000w, https:\/\/variety.com\/wp-content\/uploads\/2024\/05\/MCDTHID_ZU004.jpg?resize=150,100 150w, https:\/\/variety.com\/wp-content\/uploads\/2024\/05\/MCDTHID_ZU004.jpg?resize=300,200 300w, https:\/\/variety.com\/wp-content\/uploads\/2024\/05\/MCDTHID_ZU004.jpg?resize=1920,1280 1920w, https:\/\/variety.com\/wp-content\/uploads\/2024\/05\/MCDTHID_ZU004.jpg?resize=1360,907 1360w, https:\/\/variety.com\/wp-content\/uploads\/2024\/05\/MCDTHID_ZU004.jpg?resize=1000,667 1000w, https:\/\/variety.com\/wp-content\/uploads\/2024\/05\/MCDTHID_ZU004.jpg?resize=910,607 910w, https:\/\/variety.com\/wp-content\/uploads\/2024\/05\/MCDTHID_ZU004.jpg?resize=681,454 681w, https:\/\/variety.com\/wp-content\/uploads\/2024\/05\/MCDTHID_ZU004.jpg?resize=450,300 450w, https:\/\/variety.com\/wp-content\/uploads\/2024\/05\/MCDTHID_ZU004.jpg?resize=250,167 250w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"683\" width=\"1024\"\/><\/p><\/div><figcaption class=\"c-figcaption  lrv-u-flex lrv-u-flex-direction-column lrv-u-padding-t-1 lrv-u-padding-b-1\">\n<p>\t\t\t\t\t<span class=\"u-color-medium-grey lrv-a-font-secondary-regular-xs u-margin-b-050\">Nicholas Galitzine and Anne Hathaway in \u201cThe Idea of You\u201d (Alisha Wetherill \/\u00a9 Amazon Prime \/Courtesy Everett Collection)<\/span><br \/>\n\t\t\t\t\t\t\t<cite class=\"u-color-medium-grey lrv-a-font-secondary-regular-xxs\">\u00a9Amazon\/Courtesy Everett Collection<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<h5 class=\"heading larva \/\/   lrv-a-font-secondary-m   \">\n\t\tAt the Trailblazers event you revealed that \u201cReacher\u2019s\u201d Frances Neagley, played by Maria Sten, is <a href=\"https:\/\/variety.com\/2024\/tv\/global\/reacher-spinoff-maria-sten-untitled-neagley-project-prime-video-1236161290\/\">getting her own spin off<\/a>. How did that come about?\t<\/h5>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>JS<\/strong>: We knew from the feedback on the show that people love her. And her character is really, really interesting. She\u2019s very guarded, very formidable.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>KD<\/strong>: We had research that said people wanted to know more about her.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>JS<\/strong>: So when [\u201cReacher\u201d creator] Nick Santora and Skydance came to us with an idea to build something off her, they wrote the material and we thought it was fantastic. It was very exciting especially to have a female lead.<\/p>\n<h5 class=\"heading larva \/\/   lrv-a-font-secondary-m   \">\n\t\tSince Amazon\u2019s acquisition of MGM, some drama producers in the U.K. have expressed confusion over which arm of the company they should be pitching. Can you provide any clarity on that?\t<\/h5>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>JS<\/strong>: I think we\u2019ve had a little bit of confusion here in the U.K. on what the right doorway is to go through. I think you\u2019ll see over the course of the next couple of years just a bigger investment in the footprint we\u2019re building here, as far as the infrastructure, the teams, and there\u2019ll be clarity around that.<\/p>\n<h5 class=\"heading larva \/\/   lrv-a-font-secondary-m   \">\n\t\tAs part of that investment Amazon MGM Studios recently acquired Bray Studios, where \u201cRings of Power\u201d is filmed. Can we take that as indication that the show, which shot its first season in New Zealand, is staying in the U.K.?\t<\/h5>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>JS<\/strong>: I think you can. Why not? No plans to move it. Very excited about it.<\/p>\n<h5 class=\"heading larva \/\/   lrv-a-font-secondary-m   \">\n\t\tHow have you found the reaction to Season 2?\t<\/h5>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>JS<\/strong>: Obviously very different marketing levels and all of that [to Season 1]. But that being said, over 55 million people at this point have engaged since Season 2 launched. And if you look at the long-term trajectory, which is how this company looks at an asset like that, this is a long-term investment in that franchise. [\u2026] There\u2019s well over 150 million viewers watching and engaging with the show. So I feel really good. I think we all do.<\/p>\n<h5 class=\"heading larva \/\/   lrv-a-font-secondary-m   \">\n\t\tIs there any change to the 50-episode commitment?\t<\/h5>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>JS<\/strong>: I don\u2019t think so. [That] commitment is never the thing that\u2019s driving what we\u2019re doing. We\u2019ll continue to make the show as long as we see global customers loving it and watching it to the point where \u2014 it is a business. Obviously, we need a large amount of people showing up. And there are a large amount of people, so there\u2019s no debate about whether or not the show will continue.<\/p>\n<h5 class=\"heading larva \/\/   lrv-a-font-secondary-m   \">\n\t\tEmbracer, who\u2019ve had <a href=\"https:\/\/variety.com\/2023\/biz\/global\/lord-of-the-rings-embracer-restructure-lay-offs-studio-closures-interim-coo-1235642076\/\">a rocky 18 months<\/a>, currently own the majority of Tolkien\u2019s IP. Could we see a situation in which Amazon potentially acquires the company?\t<\/h5>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>JS<\/strong>: We\u2019re always talking about those opportunities but I don\u2019t have anything to share [right now].<\/p>\n<h5 class=\"heading larva \/\/   lrv-a-font-secondary-m   \">\n\t\tEmbracer also own \u201cTomb Raider,\u201d which Amazon revealed it\u2019s rebooting with Phoebe Waller-Bridge at the helm. How\u2019s that going?\t<\/h5>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>JS<\/strong>: \u201cTomb Raider\u201d is really exciting and Phoebe is well into it and working in close partnership with [\u201cTomb Raider\u201d general manager] Dallas Dickinson and the game producers, and it\u2019s going to be very exciting. But I don\u2019t have any [new updates].<\/p>\n<div class=\"post-content-image \/\/  size-large alignnone\">\n<figure class=\"o-figure  lrv-u-font-family-secondary u-color-medium-grey lrv-u-border-b-1 u-border-color-light-grey-tint-two u-margin-b-150 lrv-u-max-width-100p\" style=\"width:1024px\">\n<div class=\"c-lazy-image  \">\n<p>\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/variety.com\/wp-content\/uploads\/2024\/09\/The-Lord-of-the-Rings-The-Rings-of-Power.jpg?w=1024\" alt=\"\" srcset=\"https:\/\/variety.com\/wp-content\/uploads\/2024\/09\/The-Lord-of-the-Rings-The-Rings-of-Power.jpg 1800w, https:\/\/variety.com\/wp-content\/uploads\/2024\/09\/The-Lord-of-the-Rings-The-Rings-of-Power.jpg?resize=150,100 150w, https:\/\/variety.com\/wp-content\/uploads\/2024\/09\/The-Lord-of-the-Rings-The-Rings-of-Power.jpg?resize=300,200 300w, https:\/\/variety.com\/wp-content\/uploads\/2024\/09\/The-Lord-of-the-Rings-The-Rings-of-Power.jpg?resize=1360,907 1360w, https:\/\/variety.com\/wp-content\/uploads\/2024\/09\/The-Lord-of-the-Rings-The-Rings-of-Power.jpg?resize=1000,667 1000w, https:\/\/variety.com\/wp-content\/uploads\/2024\/09\/The-Lord-of-the-Rings-The-Rings-of-Power.jpg?resize=910,607 910w, https:\/\/variety.com\/wp-content\/uploads\/2024\/09\/The-Lord-of-the-Rings-The-Rings-of-Power.jpg?resize=681,454 681w, https:\/\/variety.com\/wp-content\/uploads\/2024\/09\/The-Lord-of-the-Rings-The-Rings-of-Power.jpg?resize=450,300 450w, https:\/\/variety.com\/wp-content\/uploads\/2024\/09\/The-Lord-of-the-Rings-The-Rings-of-Power.jpg?resize=250,167 250w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"683\" width=\"1024\"\/><\/p><\/div><figcaption class=\"c-figcaption  lrv-u-flex lrv-u-flex-direction-column lrv-u-padding-t-1 lrv-u-padding-b-1\">\n<p>\t\t\t\t\t<span class=\"u-color-medium-grey lrv-a-font-secondary-regular-xs u-margin-b-050\">Morfydd Clark as Galadriel in \u201cThe Lord of the Rings: The Rings of Power\u201d (Courtesy of Amazon Prime Video)<\/span><br \/>\n\t\t\t\t\t\t\t<cite class=\"u-color-medium-grey lrv-a-font-secondary-regular-xxs\">Courtesy of Prime Video<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<h5 class=\"heading larva \/\/   lrv-a-font-secondary-m   \">\n\t\tWe\u2019re also hearing that Amazon, like other streamers, is moving away from the cost plus model towards a more traditional territory-by-territory acquisition strategy. Is that accurate?\t<\/h5>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>KD<\/strong>: It depends. We actually prefer to keep the rights globally where we can but we have been much more flexible, in particular in Europe. We\u2019ve got a number of deals where we either share rights with a broadcaster \u2014 we\u2019ve actually done that recently in the U.S., even with some of the gameshows with Fox \u2014 or in some cases leave them with a producer and just take select territories then let them distribute other places around the world. So I think that being flexible about those deal structures has really enabled us to capture and get access to a lot of the great selection that we\u2019ve been looking for.<\/p>\n<h5 class=\"heading larva \/\/   lrv-a-font-secondary-m   \">\n\t\tThe last few years have been a rollercoaster for the industry thanks to the streaming boom followed by the so-called \u201cNetflix correction.\u201d How do you see the past half decade and where things are now?\t<\/h5>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>JS<\/strong>: I just feel across the board right now there\u2019s a need to impose more discipline on spending and that\u2019s happening at every company. So just the way you\u2019re approaching the slate and making sure that we are shooting in economically friendly locations \u2014 and really having our creative partners have those conversations up front on what the parameters are \u2014 I think has been helpful. There\u2019s clearly a need to contain cost and so you\u2019re seeing that reflected even in the dealmaking across the board. It\u2019s not like somebody can demand a certain thing and then go, \u201cI\u2019m going to go down the street and get it\u201d because all these companies are kind of operating in very much the same way. And so that\u2019s been a big sea change.<\/p>\n<h5 class=\"heading larva \/\/   lrv-a-font-secondary-m   \">\n\t\tA hallmark of the boom was a glut of first-look and overall deals, particularly with talent and creatives. Has that changed too?\t<\/h5>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>JS<\/strong>: I think there was a real battle for the biggest rainmaker creators and the sky was the limit on how much was being paid for those people. We pursued those deals very strategically. But there is no doubt, across the board, that a correction has happened in the market with overall deals. And that\u2019s another place you can see the whole thing settling down.<\/p>\n<h5 class=\"heading larva \/\/   lrv-a-font-secondary-m   \">\n\t\tOne of the most talked about deals of that era was Amazon\u2019s rumored <a href=\"https:\/\/variety.com\/2019\/tv\/news\/phoebe-waller-bridge-amazon-deal-1203347221\/\">$60 million partnership with Phoebe Waller-Bridge<\/a>.\t<\/h5>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>JS<\/strong>: Yeah, but when we look at a long term commitment to a creator like Phoebe \u2014 we\u2019re so happy now that we retained her because she\u2019s obsessed with and grew up playing Lara Croft\/\u201cTomb Raider.\u201d So the fact that she\u2019s the creator and bringing this character to life, we think it\u2019s going to be a huge franchise for us. She went off to do a movie, there are things that happened \u2014 if people want to go take an accounting of what deals they were able to get value out of or not, there\u2019s still probably a lot to do there. But I think we\u2019re looking at converting a lot of those deals to a very performance-based model, based on what they accomplish. And that\u2019s been received very well because you\u2019ve got to change with the times.<\/p>\n<div class=\"post-content-image \/\/  size-large alignnone\">\n<figure class=\"o-figure  lrv-u-font-family-secondary u-color-medium-grey lrv-u-border-b-1 u-border-color-light-grey-tint-two u-margin-b-150 lrv-u-max-width-100p\" style=\"width:1024px\">\n<div class=\"c-lazy-image  \">\n<p>\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/variety.com\/wp-content\/uploads\/2024\/10\/Amazon-Trailblazers-London.jpg?w=1024\" alt=\"\" srcset=\"https:\/\/variety.com\/wp-content\/uploads\/2024\/10\/Amazon-Trailblazers-London.jpg 2160w, https:\/\/variety.com\/wp-content\/uploads\/2024\/10\/Amazon-Trailblazers-London.jpg?resize=150,100 150w, https:\/\/variety.com\/wp-content\/uploads\/2024\/10\/Amazon-Trailblazers-London.jpg?resize=300,200 300w, https:\/\/variety.com\/wp-content\/uploads\/2024\/10\/Amazon-Trailblazers-London.jpg?resize=1920,1280 1920w, https:\/\/variety.com\/wp-content\/uploads\/2024\/10\/Amazon-Trailblazers-London.jpg?resize=1360,907 1360w, https:\/\/variety.com\/wp-content\/uploads\/2024\/10\/Amazon-Trailblazers-London.jpg?resize=1000,667 1000w, https:\/\/variety.com\/wp-content\/uploads\/2024\/10\/Amazon-Trailblazers-London.jpg?resize=910,607 910w, https:\/\/variety.com\/wp-content\/uploads\/2024\/10\/Amazon-Trailblazers-London.jpg?resize=681,454 681w, https:\/\/variety.com\/wp-content\/uploads\/2024\/10\/Amazon-Trailblazers-London.jpg?resize=450,300 450w, https:\/\/variety.com\/wp-content\/uploads\/2024\/10\/Amazon-Trailblazers-London.jpg?resize=250,167 250w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"683\" width=\"1024\"\/><\/p><\/div><figcaption class=\"c-figcaption  lrv-u-flex lrv-u-flex-direction-column lrv-u-padding-t-1 lrv-u-padding-b-1\">\n<p>\t\t\t\t\t<span class=\"u-color-medium-grey lrv-a-font-secondary-regular-xs u-margin-b-050\">Jennifer Salke and Kelly Day with talent and creatives at the Prime Video Presents Trailblazers event in London on Oct. 1<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<h5 class=\"heading larva \/\/   lrv-a-font-secondary-m   \">\n\t\tFrom the outside it also looks like streamers are pivoting more towards unscripted content. Is that true?\t<\/h5>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>KD<\/strong>: We probably skew a little bit more in our international originals towards unscripted. Those kinds of stories and those shows tend to resonate a little bit more on a local level, rather than on a global level, whereas obviously a lot of the stuff that we\u2019re producing like \u201cFallout\u201d and stuff are really intended from day one to appeal to a large global audience. [Original comedy format] \u201cLOL\u201d Germany, which is hugely popular there, probably isn\u2019t going to resonate in Mexico so we tend to really look at unscripted as being a cornerstone of the local strategy and then it\u2019s complemented by the global slate.<\/p>\n<h5 class=\"heading larva \/\/   lrv-a-font-secondary-m   \">\n\t\tAmazon has also been restructuring in Europe and, at the beginning of this year, <a href=\"https:\/\/variety.com\/2024\/tv\/global\/prime-video-africa-middle-east-european-originals-1235876354\/\">cut funding in Africa and the Middle East<\/a> in favor of focusing on European originals. Can you update us on the strategy there?\t<\/h5>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>KD<\/strong>: We operate in over 200 countries. We\u2019ve got teams in 20 countries. We\u2019ve been, over the last couple of years, continuing to focus on and look at our investments relative to where we see the opportunity to serve those customers. There have been a couple of regions where maybe we jumped in a little bit faster than maybe we should have. We\u2019re just getting ready to roll out Prime in some of those countries. I think it tends to work best when we have both the retail and the shipping benefits, along with the video program and everything else. In many places around the world Prime Video has been the first service to arrive. So in a lot of places we actually operate a service before we\u2019ve launched a retail business [e.g. Brazil]. And that has been incredibly effective for us and has really been a great entry point into a lot of countries. But there have been a couple of regions where we might have got a little bit out over our skis in terms of the investment that we made. We have not stopped operating in those countries, we have not pulled out of those countries, but we have kind of scaled back the investment a little bit and have been moving the pieces around.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>JS<\/strong>: But it doesn\u2019t mean they\u2019re not enjoying global originals and licensed film and television.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>This interview has been edited for length and clarity.<\/em><\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-fb+5w+4e-db+86\"\r\n     data-ad-client=\"ca-pub-3711241968723425\"\r\n     data-ad-slot=\"7910942971\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<br \/><div data-type=\"_mgwidget\" data-widget-id=\"1660802\">\r\n<\/div>\r\n<script>(function(w,q){w[q]=w[q]||[];w[q].push([\"_mgc.load\"])})(window,\"_mgq\");\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/variety.com\/2024\/tv\/global\/amazon-studios-jennifer-salke-the-idea-of-you-sequel-phoebe-waller-bridge-deal-1236172909\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week Amazon Prime Video flexed its international muscle with a host of events around Europe, including a Prime Video Presents Trailblazers event celebrating women on and off screen \u2013 &hellip; <a href=\"https:\/\/hotvideos24.online\/?p=112678\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-112678","post","type-post","status-publish","format-standard","hentry","category-entertainment","entry"],"_links":{"self":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts\/112678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=112678"}],"version-history":[{"count":0,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts\/112678\/revisions"}],"wp:attachment":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=112678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=112678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=112678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}