{"id":115170,"date":"2024-10-17T12:07:47","date_gmt":"2024-10-17T05:07:47","guid":{"rendered":"https:\/\/hotvideos24.online\/?p=115170"},"modified":"2024-10-17T12:07:47","modified_gmt":"2024-10-17T05:07:47","slug":"us-click-to-cancel-rule-to-tackle-subscription-traps","status":"publish","type":"post","link":"https:\/\/hotvideos24.online\/?p=115170","title":{"rendered":"US &#8216;click to cancel&#8217; rule to tackle subscription traps"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-fb+5w+4e-db+86\"\r\n     data-ad-client=\"ca-pub-3711241968723425\"\r\n     data-ad-slot=\"7910942971\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div data-component=\"text-block\">\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">The US Federal Trade Commission (FTC) has adopted a &#8216;click to cancel&#8217; rule, which aims to make it easier for people to end subscriptions.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">It will force companies to make subscription sign-ups and cancellations equally straightforward.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Businesses, including retailers and gyms, will also have to get consent from customers before renewing subscriptions or converting free trials into paid memberships.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">The new rule is due to come into effect in around six months time.<!-- --><\/p>\n<\/div>\n<div data-component=\"text-block\">\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">\u201cToo often, businesses make people jump through endless hoops just to cancel a subscription,\u201d said FTC chair Lina Khan. <!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">\u201cThe FTC\u2019s rule will end these tricks and traps, saving Americans time and money. Nobody should be stuck paying for a service they no longer want.\u201d<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Under the new rule, businesses will be banned from forcing customers to go though a chatbot or an agent to cancel subscriptions that were originally signed up to using an app or website <!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">For memberships that customers signed up to in person, businesses will have to offer the option to terminate them by calling by phone or online.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Last year, <!-- --><a target=\"_self\" href=\"https:\/\/www.bbc.com\/news\/business-65978053\" class=\"sc-c9299ecf-0 bZUiKB\" rel=\"noopener\">the FTC took legal action against technology giant Amazon on a related issue<!-- --><\/a>.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">The lawsuit accused the firm of tricking customers into signing up for Prime subscriptions that renewed automatically and made it difficult for people to cancel.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">It also said Amazon&#8217;s website designs pushed customers into agreeing to enrol in Prime and have the subscription automatically renewed as they were making purchases.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Amazon has rejected the claims.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">The FTC has also taken <!-- --><a target=\"_self\" href=\"https:\/\/www.bbc.com\/news\/articles\/c98825z8330o\" class=\"sc-c9299ecf-0 bZUiKB\" rel=\"noopener\">legal action against software giant Adobe<!-- --><\/a> for similar reasons.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">It sued the company for allegedly violating consumer protection laws with &#8220;hidden&#8221; termination fees and a convoluted cancellation process.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">The FTC said Adobe had failed to clearly disclose its terms to customers, including the year-long length of a subscription and charges that would be triggered for cancelling early.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Adobe has disputed the allegations.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">A law introduced in the UK in May also takes aim at so-called subscriptions traps. <!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">The Digital Markets, Competition and Consumers Act 2024 requires businesses to provide clear information to consumers before they enter a subscription agreement.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">It forces sellers to remind customers that a free or low-cost trial is coming to an end.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">It also requires companies to ensure customers can easily end a contract.<!-- --><\/p>\n<\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-fb+5w+4e-db+86\"\r\n     data-ad-client=\"ca-pub-3711241968723425\"\r\n     data-ad-slot=\"7910942971\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<br \/><div data-type=\"_mgwidget\" data-widget-id=\"1660802\">\r\n<\/div>\r\n<script>(function(w,q){w[q]=w[q]||[];w[q].push([\"_mgc.load\"])})(window,\"_mgq\");\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.bbc.com\/news\/articles\/c07nlvmyl05o\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The US Federal Trade Commission (FTC) has adopted a &#8216;click to cancel&#8217; rule, which aims to make it easier for people to end subscriptions. It will force companies to make &hellip; <a href=\"https:\/\/hotvideos24.online\/?p=115170\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-115170","post","type-post","status-publish","format-standard","hentry","category-business","entry"],"_links":{"self":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts\/115170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=115170"}],"version-history":[{"count":0,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts\/115170\/revisions"}],"wp:attachment":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=115170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=115170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=115170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}