{"id":116467,"date":"2024-10-20T22:07:44","date_gmt":"2024-10-20T15:07:44","guid":{"rendered":"https:\/\/hotvideos24.online\/?p=116467"},"modified":"2024-10-20T22:07:44","modified_gmt":"2024-10-20T15:07:44","slug":"coffee-check-why-a-tech-youtuber-decided-to-open-a-coffee-shop","status":"publish","type":"post","link":"https:\/\/hotvideos24.online\/?p=116467","title":{"rendered":"Coffee Check: why a tech YouTuber decided to open a coffee shop"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-fb+5w+4e-db+86\"\r\n     data-ad-client=\"ca-pub-3711241968723425\"\r\n     data-ad-slot=\"7910942971\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">For the last eight months, David Cogen has been living a double life. By day: a YouTuber and creator, the face of <a href=\"https:\/\/www.youtube.com\/@TheUnlockr\/videos\">TheUnlockr<\/a>, reviewing phones and testing ebikes and explaining how food smokers really work. By night and morning and every single other available moment in between: a coffee shop entrepreneur, working to get a Brooklyn spot called Coffee Check up and running. The whole thing started late last year and escalated quickly. He needed a new workspace after his previous lease ended, had a business idea for it that didn\u2019t quite pan out, decided to repurpose his new space into a coffee roastery, and then realized there was a front door to the street. Why not open a cafe, too?<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\"><a href=\"https:\/\/coffeecheck.nyc\/\">Coffee Check<\/a> has been open since late August, and on the morning I visit, it\u2019s impressively busy for a brand-new place hidden down an otherwise residential street in Greenpoint. The space is airy and open, with a long counter and bar on the right side and a big communal wooden table on the left. A customer sits in a comfy chair in the corner, taking a work call at a surprisingly high volume. There are outlets everywhere, the Wi-Fi is blisteringly fast, and the smart lighting setup is rigged to both look nice and keep the indoor plants alive. It\u2019s your local coffee shop, designed by a huge tech geek.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">Cogen himself walks in at about 10:30AM, checks in with the baristas, and then offers me a tour of the place. He walks me through the coffee shop, then through a locked glass door into the back half of Coffee Check\u2019s space, which is a fully functional production studio that other creators and companies can rent on Peerspace. (If you\u2019re counting, that\u2019s now three businesses he\u2019s running: YouTube, coffee, and landlord.) He\u2019s particularly excited about the kitchen, which isn\u2019t something you can usually find in a rentable studio \u2014 and he\u2019s set it up so it\u2019s easy to remove and add appliances, in the hopes of doing some kitchen gadget reviews on YouTube. A bunch of e-bikes, from another video, sit over in the corner, next to a monstrous Samsung TV that is for a forthcoming video.\u00a0<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">Eventually, Cogen leads me into the podcast studio, a huge booth with a couch and two chairs that he says he got from Finland \u2014 and got at a discount by offering to let the booth double as the company\u2019s New York showroom. (That\u2019s four businesses.) Cogen sits on a chair, points me to the couch, fires up the Logitech microphones, and starts telling me his story.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">On <a href=\"https:\/\/link.chtbl.com\/vergecast\">this episode of <em>The Vergecast<\/em><\/a>, the second in the two-part miniseries that we\u2019re calling \u201cHow to Make It in the Future,\u201d Cogen tells the story of how a YouTuber becomes a coffee shop owner. We go all the way back to how the phrase \u201ccoffee, check\u201d became part of his brand in the first place, then dig into how he turned a love for coffee into a deep knowledge of it and what it took to get Coffee Check up and running.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">Cogen has spent a lot of time thinking about the mix of content and coffee in his life going forward. After 13 years of living the always-on creator life, there\u2019s something romantic and slower about running a local business. But he\u2019s also spent years filming his coffee for his videos; does he aspire to be a coffee YouTuber, too? And can you make content about your business without becoming a content business and changing the whole purpose of the thing you\u2019ve created? Cogen is wrestling with the same things every creator deals with \u2014 and he\u2019s put his money and time into trying to make it better.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">If you want to know more about everything we discuss in this episode, here are some links to get you started:<\/p>\n<\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-fb+5w+4e-db+86\"\r\n     data-ad-client=\"ca-pub-3711241968723425\"\r\n     data-ad-slot=\"7910942971\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<br \/><div data-type=\"_mgwidget\" data-widget-id=\"1660802\">\r\n<\/div>\r\n<script>(function(w,q){w[q]=w[q]||[];w[q].push([\"_mgc.load\"])})(window,\"_mgq\");\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.theverge.com\/2024\/10\/20\/24273515\/coffee-check-david-cogen-unlockr-vergecast\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the last eight months, David Cogen has been living a double life. By day: a YouTuber and creator, the face of TheUnlockr, reviewing phones and testing ebikes and explaining &hellip; <a href=\"https:\/\/hotvideos24.online\/?p=116467\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8630],"tags":[],"class_list":["post-116467","post","type-post","status-publish","format-standard","hentry","category-technology","entry"],"_links":{"self":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts\/116467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=116467"}],"version-history":[{"count":0,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts\/116467\/revisions"}],"wp:attachment":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=116467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=116467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=116467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}