{"id":116792,"date":"2024-10-21T19:28:52","date_gmt":"2024-10-21T12:28:52","guid":{"rendered":"https:\/\/hotvideos24.online\/?p=116792"},"modified":"2024-10-21T19:28:52","modified_gmt":"2024-10-21T12:28:52","slug":"tim-cook-defends-apple-coming-late-to-ai-with-four-words","status":"publish","type":"post","link":"https:\/\/hotvideos24.online\/?p=116792","title":{"rendered":"Tim Cook defends Apple coming late to AI with four words"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-fb+5w+4e-db+86\"\r\n     data-ad-client=\"ca-pub-3711241968723425\"\r\n     data-ad-slot=\"7910942971\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<figure class=\"img-border featured-image\">\n\t<img width=\"1600\" height=\"800\" src=\"https:\/\/9to5mac.com\/wp-content\/uploads\/sites\/6\/2024\/10\/Cook-defends-Apple-coming-late-to-AI-with-four-words.jpg?quality=82&amp;strip=all&amp;w=1600\" class=\"skip-lazy wp-post-image\" alt=\"Cook defends Apple coming late to AI with four words | Cook posing with Vision Pro display\" srcset=\"https:\/\/i0.wp.com\/9to5mac.com\/wp-content\/uploads\/sites\/6\/2024\/10\/Cook-defends-Apple-coming-late-to-AI-with-four-words.jpg?w=320&amp;quality=82&amp;strip=all&amp;ssl=1 320w, https:\/\/i0.wp.com\/9to5mac.com\/wp-content\/uploads\/sites\/6\/2024\/10\/Cook-defends-Apple-coming-late-to-AI-with-four-words.jpg?w=640&amp;quality=82&amp;strip=all&amp;ssl=1 640w, https:\/\/i0.wp.com\/9to5mac.com\/wp-content\/uploads\/sites\/6\/2024\/10\/Cook-defends-Apple-coming-late-to-AI-with-four-words.jpg?w=1024&amp;quality=82&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/9to5mac.com\/wp-content\/uploads\/sites\/6\/2024\/10\/Cook-defends-Apple-coming-late-to-AI-with-four-words.jpg?w=1500&amp;quality=82&amp;strip=all&amp;ssl=1 1500w\" decoding=\"async\" fetchpriority=\"high\"\/><\/figure>\n<p>While the <a href=\"https:\/\/9to5mac.com\/guides\/iphone-16\/\" target=\"_blank\" rel=\"noreferrer noopener\">iPhone 16<\/a> launch was all about <a href=\"https:\/\/9to5mac.com\/guides\/apple-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Intelligence<\/a>, many have accused the company of being very late to the <a href=\"https:\/\/9to5mac.com\/guides\/artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a> party. Indeed, a new piece yesterday suggested that this view is <a href=\"https:\/\/9to5mac.com\/2024\/10\/20\/gurman-apple-intelligence-ai-two-years\/\" target=\"_blank\" rel=\"noreferrer noopener\">shared by many inside the company<\/a>.<\/p>\n<p>But <a href=\"https:\/\/9to5mac.com\/guides\/aapl\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a> CEO <a href=\"https:\/\/9to5mac.com\/guides\/tim-cook\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tim Cook<\/a> argues in a new interview that he doesn\u2019t see it that way, and says that the company has taken its time with AI for the same reason it has with every innovation \u2026<\/p>\n<p><span id=\"more-974214\"\/><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-not-first-but-best\">\u2018Not first, but best\u2019<\/h2>\n<p>Cook spoke with <a href=\"https:\/\/www.wsj.com\/style\/tim-cook-interview-apple-intelligence-vision-pro-48c59018\" target=\"_blank\" rel=\"noreferrer noopener\">the <em>WSJ\u2019s<\/em> Ben Cohen<\/a>.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>There is one idea that encapsulates the approach to innovation that makes all of it possible\u2014and it\u2019s maybe the closest thing to a grand unified theory of Apple. It\u2019s a philosophy of just four words that describe Apple\u2019s past, present and definitely its future. Four words that help explain why <em>this<\/em> was the year the company plowed into spatial computing and artificial intelligence. During one of those epochal years when it feels like everything is about to change again, I heard them over and over, in conversation with Apple executives and Cook himself: Not first, but best.\u00a0<\/p>\n<p>Cook elaborated on those four words in a lengthy interview this summer at Caff\u00e8 Macs on Apple\u2019s campus, where the steady and typically reserved CEO explained that his company\u2019s top priority is delivering great products that enrich people\u2019s lives.<\/p>\n<\/blockquote>\n<p>Cook says that sometimes you can be first <em>and<\/em> best, but any time you have to choose between the two, there\u2019s only one answer.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>If we can only do one, there\u2019s no doubt around here. If you talk to 100 people, 100 of them would tell you: It\u2019s about being the best.<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\" id=\"h-good-ai-makes-a-profound-difference\">Good AI makes \u2018a profound difference\u2019<\/h2>\n<p>Cook famously makes a point of reading emails from customers, and <a href=\"https:\/\/9to5mac.com\/2024\/09\/24\/jimmy-fallon-and-tim-cook-walk-in-central-park-talking-iphone-16-ai-and-mustard\/\" target=\"_blank\" rel=\"noreferrer noopener\">told Jimmy Fallon last month<\/a> that he now uses Apple Intelligence to summarize these.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt\u2019s changed my life,\u201d he says. \u201cIt really has.\u201d\u00a0<\/p>\n<\/blockquote>\n<p>Asked how much it will change the lives of Apple customers, he has no doubt.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cProfoundly different,\u201d he said.\u00a0He puts Apple Intelligence in the same pantheon of innovative breakthroughs as the iPod\u2019s click wheel and the iPhone\u2019s touch interface. \u201cI think we\u2019ll look back and it will be one of these air pockets that happened to get you on a different technology curve,\u201d he says.\u00a0<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\" id=\"h-apple-vision-will-be-a-slow-burn-success\">Apple Vision will be a slow-burn success<\/h2>\n<p>Cook believes the same is true of Apple Vision products. While even the CEO mostly uses it as a very expensive way to watch movies, and he admits it\u2019s currently a niche product, he says none of Apple\u2019s successful product lines took off overnight.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAt $3,500, it\u2019s not a mass-market product,\u201d Cook says. \u201cRight now, it\u2019s an early-adopter product. People who want to have tomorrow\u2019s technology today\u2014that\u2019s who it\u2019s for. Fortunately, there\u2019s enough people who are in that camp that it\u2019s exciting\u201d\u00a0[\u2026]<\/p>\n<p>If you doubt the Vision Pro, you might be right. Or you might be as wrong as the skeptics who dismissed iPods and iPhones and AirPods. And from the success of the company\u2019s iconic products, Cook learned one more thing.\u00a0<\/p>\n<p>\u201cIt doesn\u2019t occur overnight,\u201d he says. \u201cNone of these did.\u201d \u00a0<\/p>\n<\/blockquote>\n<p><em>Photo: <a href=\"https:\/\/www.apple.com\/uk\/newsroom\/2023\/06\/wwdc23-highlights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a><\/em><\/p>\n<div class=\"ad-disclaimer-container\">\n<p class=\"disclaimer-affiliate\"><em>FTC: We use income earning auto affiliate links.<\/em> <a href=\"https:\/\/9to5mac.com\/about\/#affiliate\">More.<\/a><\/p>\n<p><!-- post ad --><\/div>\n<\/p><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-fb+5w+4e-db+86\"\r\n     data-ad-client=\"ca-pub-3711241968723425\"\r\n     data-ad-slot=\"7910942971\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<br \/><div data-type=\"_mgwidget\" data-widget-id=\"1660802\">\r\n<\/div>\r\n<script>(function(w,q){w[q]=w[q]||[];w[q].push([\"_mgc.load\"])})(window,\"_mgq\");\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/9to5mac.com\/2024\/10\/21\/tim-cook-defends-apple-coming-late-to-ai-with-four-words\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While the iPhone 16 launch was all about Apple Intelligence, many have accused the company of being very late to the AI party. Indeed, a new piece yesterday suggested that &hellip; <a href=\"https:\/\/hotvideos24.online\/?p=116792\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8630],"tags":[],"class_list":["post-116792","post","type-post","status-publish","format-standard","hentry","category-technology","entry"],"_links":{"self":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts\/116792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=116792"}],"version-history":[{"count":0,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts\/116792\/revisions"}],"wp:attachment":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=116792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=116792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=116792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}