{"id":121714,"date":"2024-11-03T20:41:47","date_gmt":"2024-11-03T13:41:47","guid":{"rendered":"https:\/\/hotvideos24.online\/?p=121714"},"modified":"2024-11-03T20:41:47","modified_gmt":"2024-11-03T13:41:47","slug":"the-toymaker-who-wants-to-be-the-next-willy-wonka-of-sex-tech","status":"publish","type":"post","link":"https:\/\/hotvideos24.online\/?p=121714","title":{"rendered":"The Toymaker Who Wants to Be the Next Willy Wonka of Sex Tech"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-fb+5w+4e-db+86\"\r\n     data-ad-client=\"ca-pub-3711241968723425\"\r\n     data-ad-slot=\"7910942971\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p class=\"paywall\">But where Guo, who is 35, sometimes falls short in imagination, he more than makes up for in vigilance. \u201cUsers expect and deserve products that meet stringent safety standards, and any deviation can damage a brand\u2019s reputation irrevocably,\u201d he <a data-offer-url=\"https:\/\/www.xbiz.com\/features\/283305\/why-sourcing-pleasure-products-from-alibaba-might-pose-risks\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.xbiz.com\/features\/283305\/why-sourcing-pleasure-products-from-alibaba-might-pose-risks&quot;}\" href=\"https:\/\/www.xbiz.com\/features\/283305\/why-sourcing-pleasure-products-from-alibaba-might-pose-risks\" rel=\"nofollow noopener\" target=\"_blank\">posted in an XBIZ editorial<\/a> in September. \u201cPartner with trusted white-label manufacturers rather than gamble on the unknowns.\u201d<\/p>\n<p class=\"paywall\">When I ask Guo about the editorial, he stresses that the success of sex tech is determined as much by the innovation involved in the products as the quality. \u201cWe want to be more of a bridge from human to human,\u201d Guo says, \u201cnot just from toy to human.\u201d<\/p>\n<p class=\"paywall\">Even with promising market projections\u2014another estimate goes so far as to predict sales could surpass <a data-offer-url=\"https:\/\/www.globenewswire.com\/en\/news-release\/2022\/07\/06\/2475338\/0\/en\/Sexual-Wellness-Market-Size-to-Reach-USD-121-6-Billion-by-2030-Growing-at-CAGR-of-4-8-Exclusive-Report-by-Acumen-Research-and-Consulting.html\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.globenewswire.com\/en\/news-release\/2022\/07\/06\/2475338\/0\/en\/Sexual-Wellness-Market-Size-to-Reach-USD-121-6-Billion-by-2030-Growing-at-CAGR-of-4-8-Exclusive-Report-by-Acumen-Research-and-Consulting.html&quot;}\" href=\"https:\/\/www.globenewswire.com\/en\/news-release\/2022\/07\/06\/2475338\/0\/en\/Sexual-Wellness-Market-Size-to-Reach-USD-121-6-Billion-by-2030-Growing-at-CAGR-of-4-8-Exclusive-Report-by-Acumen-Research-and-Consulting.html\" rel=\"nofollow noopener\" target=\"_blank\">$121 billion by 2030<\/a>\u2014industry analysts are not convinced that the future of sex tech is in toys.<\/p>\n<p class=\"paywall\">It\u2019s a \u201cvery oversaturated market that is now avoided by many,\u201d says Olena Petrosyuk, a partner at the consulting firm Waveup. This year, she adds, investors \u201care looking away from \u2018commoditized\u2019 trends\u201d\u2014sex toys, but also sex content and social platforms. \u201cMany failed to prove the economics and scale. The category is still fairly stigmatized,\u201d she says. \u201c<a href=\"https:\/\/www.wired.com\/story\/i-made-a-wholesome-onlyfans-to-try-to-make-ends-meet\/\">OnlyFans<\/a> being a massive exception.\u201d<\/p>\n<p class=\"paywall\">So what do consumers want? Petrosyuk says wellness, AI, and immersive realities are hot right now. \u201cPractically every new sex tech startup is thinking in terms of AI use cases,\u201d she says. \u201cIf it\u2019s AI toys\u2014companies are looking into how they can anticipate and respond to the user\u2019s needs. If it\u2019s robotics\u2014we see companies looking into sex bots. If it\u2019s content\u2014it\u2019s hyperpersonalized sex personas.\u201d<\/p>\n<p class=\"paywall\">Guo tells me he is not phased by talk of AI sex robots\u2014\u201ca low-volume business,\u201d in his estimation\u2014because many people cannot afford the high price tag. Continued success, he believes, is will come by expanding on the company\u2019s themed collections. OEJ works directly with US and Canadian distributors; it is not a direct-to-consumer business, though he says customers do occasionally order via the online store.<\/p>\n<p class=\"paywall\">Although ecommerce is the industry standard in retail and electronics, taking more of an old-school approach works for Guo. Next year, OEJ plans to launch a Zodiac collection, crafting 12 unique toys for each astrological sign. It\u2019s an appeal to the <a href=\"https:\/\/www.wired.com\/story\/zodiac-ascending-astrology-startups-reach-for-the-stars\/\">Co\u2013Star<\/a> fanatics of Gen Z. \u201cEvery generation is different,\u201d he says.<\/p>\n<p class=\"paywall\">The company\u2019s mostly nonexistent social media presence only seems to add to their Wonka-like mystery. \u201cWe\u2019re just bad at it,\u201d Jerry Chen, an operations assistant, says. \u201cWe\u2019re really focused on production.\u201d<\/p>\n<p class=\"paywall\">For now, that business model seems to be a hit. Our Erotic Journey recently won the \u201cBest Pleasure Product Manufacturer\u2014Small\u201d prize at the 2023\u20132024 AVN Awards in Las Vegas, a litmus test for newbie brands in the adult content world. OEJ also received the O Award for Outstanding New Product for \u201cSexy Pot,\u201d Guo\u2019s marijuana-leaf-shaped vibrator, a customer favorite.<\/p>\n<p class=\"paywall\">Clearly wanting to capitalize on its unexpected success, Guo says, \u201cIt\u2019s time we gave it a sister or brother.\u201d<\/p>\n<\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-fb+5w+4e-db+86\"\r\n     data-ad-client=\"ca-pub-3711241968723425\"\r\n     data-ad-slot=\"7910942971\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<br \/><div data-type=\"_mgwidget\" data-widget-id=\"1660802\">\r\n<\/div>\r\n<script>(function(w,q){w[q]=w[q]||[];w[q].push([\"_mgc.load\"])})(window,\"_mgq\");\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.wired.com\/story\/the-toymaker-who-wants-to-be-the-next-willy-wonka-of-sex-tech\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>But where Guo, who is 35, sometimes falls short in imagination, he more than makes up for in vigilance. \u201cUsers expect and deserve products that meet stringent safety standards, and &hellip; <a href=\"https:\/\/hotvideos24.online\/?p=121714\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8630],"tags":[],"class_list":["post-121714","post","type-post","status-publish","format-standard","hentry","category-technology","entry"],"_links":{"self":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts\/121714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=121714"}],"version-history":[{"count":0,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts\/121714\/revisions"}],"wp:attachment":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=121714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=121714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=121714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}