{"id":125686,"date":"2024-11-14T09:23:49","date_gmt":"2024-11-14T02:23:49","guid":{"rendered":"https:\/\/hotvideos24.online\/?p=125686"},"modified":"2024-11-14T09:23:49","modified_gmt":"2024-11-14T02:23:49","slug":"spotify-expands-video-podcasts-offerings-launches-creator-platform","status":"publish","type":"post","link":"https:\/\/hotvideos24.online\/?p=125686","title":{"rendered":"Spotify Expands Video Podcasts Offerings, Launches Creator Platform"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-fb+5w+4e-db+86\"\r\n     data-ad-client=\"ca-pub-3711241968723425\"\r\n     data-ad-slot=\"7910942971\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t<a href=\"https:\/\/www.hollywoodreporter.com\/t\/spotify\/\" id=\"auto-tag_spotify_1\" data-tag=\"spotify\">Spotify<\/a> is doubling down on video, and bringing creators along for the ride. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe streaming giant opened doors of it\u2019s Los Angeles campus located in the city\u2019s Arts District on Wednesday for<a rel=\"nofollow noopener\" href=\"https:\/\/spotifynowplaying.com\/\" target=\"_blank\"> \u201cNow Playing,\u201d<\/a> a five-hour, invite-only event during which plans for new video and monetization offerings and well as a new platform called Spotify for Creators were revealed and detailed by founder and CEO Daniel Ek and co-president, chief product and chief technology officer, Gustav S\u00f6derstr\u00f6m. The company called the occasion \u201cthe biggest update to podcasts on Spotify ever.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tSpotify for Creators, an evolution from Spotify for Podcasters, will serve as a free, all-in-one podcast hosting and analytics platform that was praised by both Ek and S\u00f6derstr\u00f6m as a more expansive and streamlined place. It features a new mobile app experience, analytics, a suite of new monetization options, tools to customize shows\u2019 presence on Spotify, creator-fan interactivity features and \u201cturnkey audio and video distribution.\u201d <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tIf the fanfare sounds familiar, it reminds of the initial push \u2014 ultimately resulting in <a data-id=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/dawn-ostroff-spotify-podcast-talent-deals-1235310980\/\" data-type=\"link\" href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/dawn-ostroff-spotify-podcast-talent-deals-1235310980\/\">$1 billion<\/a> in spending over several years \u2014 that Spotify made since 2019 in podcasting that eventually resulted in a pullback, layoffs and repositioning of more modest ambitions for originals. But this time there wasn\u2019t big promises of original programming bankrolled by Spotify.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-large alignnone lrv-u-max-width-100p\" style=\"width:2000px\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1354\/2000)*100%);\">\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/themes\/vip\/pmc-hollywoodreporter-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2024\/11\/2184619100.jpg?w=2000\" alt=\"\" data-lazy-srcset=\"\" data-lazy-sizes=\"\" height=\"1354\" width=\"2000\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  lrv-u-padding-tb-025\">\n<p>\t\t\t\t\t<span class=\"a-font-secondary-s lrv-u-margin-r-025\">Daniel Ek, Spotify\u2019s founder and CEO, speaks onstage during the \u201cNow Playing\u201d creator day.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-accent-uppercase-xs lrv-u-color-grey-dark\">Gonzalo Marroquin\/Getty Images for Spotify<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cEach time we\u2019ve embraced a medium, we\u2019ve also successfully grown the pie and that\u2019s because Spotify really exists to be the best platform for audiences and the best partner for artists, authors,\u201d Ek said during his remarks, presented in front of a capacity crowd filled with podcast hosts, creators and talent like Meghan Trainor. \u201cThis really comes to life in our constant ongoing dialogue with the creative community and the importance we place on listening to our users whose feedback and behavior are clearer than ever before. They want to discover, watch, and listen to more new voices, and this brings me to why we\u2019re excited about a new approach to video.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe application for eligible creators is now open, and those who make the cut can access features like the ability to upload short-form, vertical clips to promote their episodes, complete with custom thumbnails. One such creator, who was in the building on Wednesday, expressed excitement about that particular feature to <em>The Hollywood Reporter<\/em>. \u201cRight now, we have to cut short clips and promote the podcast on Instagram and TikTok, and hope that whoever it reaches will like what they see or hear and then travel to Spotify to check out the podcast. It makes it so much easier to scroll on Spotify and then stay there.\u201d <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tOthers may be stoked for their bank accounts. Spotify also unveiled other video offerings at the event all designed to help creators grow their audiences and better monetize video podcasts. Beginning in January, Spotify Premium subscribers in the United States, United Kingdom, Australia and Canada will be able to watch podcasts uninterrupted by dynamic ads. \u201cWe know that premium users listen to more than three times as much as music as ad-supported users,\u201d Ek explained from the stage. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tBut that begs a question, Ek continued: \u201cHow can we compensate you for the massive growth in uninterrupted engagement that this will drive?\u201d In January, Spotify will also launch a partner program for eligible creators to access a monetization system. The partner program has two components, premium video revenue and ads. For the former, creators in the U.S., U.K., Canada and Australia can earn revenue based on video consumption from Spotify Premium subscribers starting in January. For the latter, ads, creators earn a share of revenue every time a dynamic ad monetized by Spotify plays in their episodes both on and off Spotify.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cBy delivering a best-in-class video offering, uninterrupted by ad breaks combined with Spotify\u2019s flexibility and ubiquity, we can provide an experience for your audience that is superior to any platform,\u201d Ek noted. \u201cAnd by giving you guys the creators another path to monetization beyond ads, we\u2019re freeing you up to do what you like doing, which is great.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe move, Ek said, helped solve \u201ca problem you may not believe was solvable.\u201d He added: \u201cYour fans, they love watching video podcasts, but they don\u2019t love the industry shift to a heavy load of third-party ads. And I think this is a move that\u2019s really harming growth across third-party platform. As the world\u2019s leading music platform, we know that people like listening to their favorite artists without interruption, so why shouldn\u2019t they be able to watch your videos in the same way?\u201d <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tEk then welcomed S\u00f6derstr\u00f6m to the stage. He offered up a wealth of data points as he detailed Spotify for Creators and the reasoning behind creating the new platform. For example, he stated that in 2021, 43 percent of listeners polled by the company reported that they preferred video podcasts. In 2024, that number has increased to 64 percent. \u201cAnd today more than 250 million users have watched video podcasts on Spotify, he added.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cA record number of people are watching an expanding array of video podcasts on the platform, and by many metrics, this is the fastest way to succeed on Spotify today,\u201d S\u00f6derstr\u00f6m said. \u201cIn fact, half of the new podcasts that build sustained audiences include video, and with the new tools, features and experiences that we are launching today, we expect that edge will continue grow. This is an opportunity for everyone in this room and beyond.\u201d<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-large alignnone lrv-u-max-width-100p\" style=\"width:2000px\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1422\/2000)*100%);\">\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/themes\/vip\/pmc-hollywoodreporter-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2024\/11\/2184619230.jpg?w=2000\" alt=\"\" data-lazy-srcset=\"\" data-lazy-sizes=\"\" height=\"1422\" width=\"2000\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  lrv-u-padding-tb-025\">\n<p>\t\t\t\t\t<span class=\"a-font-secondary-s lrv-u-margin-r-025\">Gustav S\u00f6derstr\u00f6m, Spotify\u2019s co-president, chief product and chief technology officer, speaks onstage during the \u201cNow Playing\u201d creator day hosted by Spotify at its Los Angeles campus on Nov. 13, 2024.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-accent-uppercase-xs lrv-u-color-grey-dark\">Presley Ann\/Getty Images for Spotify<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tS\u00f6derstr\u00f6m then welcomed Jordan Newman, Spotify\u2019s head of content partnerships, and Mallory Rubin, head of editorial at The Ringer, to the stage for a detailed rundown of the day\u2019s schedule which featured panel discussions and a closing musical performance from Halsey. In between, Spotify also gave today\u2019s crowd what they liked, too, by delivering a menu from top L.A. chef David Chang, alo berries and cream smoothies by Erewhon, bites and cream cheese dips from Pop\u2019s Bagels, cocktails and coffee, a scent bar, Spotify sweatshirts, totes and other swag. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tFeatured speakers included Spotify\u2019s chief public affairs officer Dustee Jenkins, global head of editorial Sulinna Ong, product director of podcasts and video Austin Lamon, senior manager of creator partnerships Haley Muse and senior product maanger-monetization Matt Huang, The Ringer\u2019s head of podcast studios &amp; MD Geoff Chow, and podcast hosts like Colin Rosenblum and Samir Chaudry (<em>The Colin &amp; Samir Show<\/em>), Chris Williamson (<em>Modern Wisdom<\/em>), Rachel Lindsay and Van Lathan (<em>Higher Learning<\/em>), Drew Afualo (<em>The Comment Section<\/em>), Jamie Laing and Sophie Habboo (<em>NewlyWeds<\/em>), Joe Hegyes and Andrew Muwscarella (<em>Good Children<\/em>), and David Rosenthal (<em>Acquired<\/em>). <\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-large alignnone lrv-u-max-width-100p\" style=\"width:1920px\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1080\/1920)*100%);\">\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/themes\/vip\/pmc-hollywoodreporter-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2024\/11\/Press-S4C-New-Tools.gif?w=1920\" alt=\"\" data-lazy-srcset=\"\" data-lazy-sizes=\"\" height=\"1080\" width=\"1920\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  lrv-u-padding-tb-025\">\n<p>\t\t\t\t\t<span class=\"a-font-secondary-s lrv-u-margin-r-025\">A view at some of the features of Spotify for Creators, launched on Nov. 13, 2024.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-accent-uppercase-xs lrv-u-color-grey-dark\">Courtesy of Spotify<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-large alignnone lrv-u-max-width-100p\" style=\"width:1920px\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1080\/1920)*100%);\">\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/themes\/vip\/pmc-hollywoodreporter-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2024\/11\/Press-S4C-Sign-up.png?w=1920\" alt=\"\" data-lazy-srcset=\"\" data-lazy-sizes=\"\" height=\"1080\" width=\"1920\" decoding=\"async\"\/><\/p><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  lrv-u-padding-tb-025\">\n<p>\t\t\t\t\t<span class=\"a-font-secondary-s lrv-u-margin-r-025\">A promotional card for Spotify for Creators, which launched Nov. 13, 2024.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-accent-uppercase-xs lrv-u-color-grey-dark\">Courtesy of Spotify<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div><\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-fb+5w+4e-db+86\"\r\n     data-ad-client=\"ca-pub-3711241968723425\"\r\n     data-ad-slot=\"7910942971\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<br \/><div data-type=\"_mgwidget\" data-widget-id=\"1660802\">\r\n<\/div>\r\n<script>(function(w,q){w[q]=w[q]||[];w[q].push([\"_mgc.load\"])})(window,\"_mgq\");\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/spotify-podcasts-creator-video-platform-updates-1236061236\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify is doubling down on video, and bringing creators along for the ride. The streaming giant opened doors of it\u2019s Los Angeles campus located in the city\u2019s Arts District on &hellip; <a href=\"https:\/\/hotvideos24.online\/?p=125686\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-125686","post","type-post","status-publish","format-standard","hentry","category-business","entry"],"_links":{"self":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts\/125686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=125686"}],"version-history":[{"count":0,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts\/125686\/revisions"}],"wp:attachment":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=125686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=125686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=125686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}