{"id":126398,"date":"2024-11-16T05:52:57","date_gmt":"2024-11-15T22:52:57","guid":{"rendered":"https:\/\/hotvideos24.online\/?p=126398"},"modified":"2024-11-16T05:52:57","modified_gmt":"2024-11-15T22:52:57","slug":"researchers-uncover-uber-and-lyft-data-leak-to-meta-and-tiktok","status":"publish","type":"post","link":"https:\/\/hotvideos24.online\/?p=126398","title":{"rendered":"Researchers Uncover Uber and Lyft Data Leak to Meta and TikTok"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-fb+5w+4e-db+86\"\r\n     data-ad-client=\"ca-pub-3711241968723425\"\r\n     data-ad-slot=\"7910942971\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<header 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TikTok, new Northeastern research uncovers.%0A%0AUber and Lyft unintentionally sent gig workers' Social Security numbers to Meta and TikTok, new Northeastern research reveals.%0A%0Ahttps:\/\/news.northeastern.edu\/2024\/11\/15\/uber-privacy-social-security-leak\/\" role=\"menuitem\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n\t\t\t\t<span class=\"dashicons dashicons-email\"\/><span class=\"article-share__item-label\">Email<\/span><br \/>\n\t\t\t<\/a>\n\t\t<\/li>\n<li class=\"article-share__item\" role=\"none\">\n\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/news.northeastern.edu\/2024\/11\/15\/uber-privacy-social-security-leak\/\" role=\"menuitem\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n\t\t\t\t<span class=\"dashicons dashicons-facebook\"\/><span class=\"article-share__item-label\">Facebook<\/span><br \/>\n\t\t\t<\/a>\n\t\t<\/li>\n<li class=\"article-share__item\" role=\"none\">\n\t\t\t<a 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noreferrer\"><br \/>\n\t\t\t\t<span class=\"dashicons dashicons-reddit\"\/><span class=\"article-share__item-label\">Reddit<\/span><br \/>\n\t\t\t<\/a>\n\t\t<\/li>\n<\/ul><\/div>\n<\/div>\n<\/div>\n<figure style=\"margin-top:var(--wp--preset--spacing--100);\" class=\"alignwide wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/news.northeastern.edu\/wp-content\/uploads\/2024\/09\/RIDESHARE1400.jpg?w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"A car that has Uber and Lyft stickers on the front windshield.\" style=\"object-fit:cover;\" srcset=\"https:\/\/news.northeastern.edu\/wp-content\/uploads\/2024\/09\/RIDESHARE1400.jpg 1400w, https:\/\/news.northeastern.edu\/wp-content\/uploads\/2024\/09\/RIDESHARE1400.jpg?resize=800,533 800w, https:\/\/news.northeastern.edu\/wp-content\/uploads\/2024\/09\/RIDESHARE1400.jpg?resize=768,512 768w, https:\/\/news.northeastern.edu\/wp-content\/uploads\/2024\/09\/RIDESHARE1400.jpg?resize=1100,733 1100w, https:\/\/news.northeastern.edu\/wp-content\/uploads\/2024\/09\/RIDESHARE1400.jpg?resize=196,130 196w, https:\/\/news.northeastern.edu\/wp-content\/uploads\/2024\/09\/RIDESHARE1400.jpg?resize=335,223 335w, https:\/\/news.northeastern.edu\/wp-content\/uploads\/2024\/09\/RIDESHARE1400.jpg?resize=1200,800 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><figcaption class=\"wp-element-caption\">New Northeastern research revealed security issues associated with gig workers applying to drive for Uber and Lyft.  AP Photo\/Richard Vogel<\/figcaption><\/figure>\n<\/header>\n<p>When a person applies to work for Uber or Lyft they must fill out several online forms detailing important information, including their date of birth and their driver\u2019s license.<\/p>\n<p>Applicants must also provide more sensitive information such as their Social Security number.\u00a0<\/p>\n<p>New Northeastern <a href=\"https:\/\/petsymposium.org\/popets\/2025\/popets-2025-0027.php\" target=\"_blank\" rel=\"noreferrer noopener\">research<\/a> has revealed that until just recently those ride-hailing companies had been unintentionally sending that data to TikTok and Meta \u2014 two of the world\u2019s largest social media companies.\u00a0<\/p>\n<p><a href=\"https:\/\/www.khoury.northeastern.edu\/people\/david-choffnes\/\" target=\"_blank\" rel=\"noreferrer noopener\">David Choffnes<\/a>, a Northeastern University professor of computer sciences and cybersecurity expert, is one of several researchers who uncovered security issues with <a href=\"https:\/\/en.ryte.com\/wiki\/Tracking_Pixel\/\" target=\"_blank\" rel=\"noreferrer noopener\">tracking pixels<\/a>, which are analytics tools that follow users around the web.\u00a0<\/p>\n<p>Tracking pixels are small lines of code embedded in images on a site\u2019s interface. They allow companies to see users\u2019 behavior and collect valuable information for advertising efforts.\u00a0<\/p>\n<p>\u201cAlmost every website you visit these days has trackers on it,\u201d Choffnes says. \u201cIf you ever wondered if you\u2019ve been on Facebook or Instagram and you see ads that were very relevant to a website you were just looking at, it\u2019s because Meta, the parent company, has trackers on a bunch of websites. They know who you are and what websites you are visiting. The same is true for TikTok. The same is true for Google, and a number of other companies in that marketplace.\u201d\u00a0<\/p>\n<p>Companies like Uber and Lyft have been incentivized to add these trackers to their website because in exchange Meta, TikTok and others provide these companies with free tools that allow them to analyze their own web traffic, Choffnes explains.\u00a0<\/p>\n<p>What Choffnes and his colleagues uncovered was that these pixels were inadvertently collecting data from private application web forms and then sending that data directly to Meta and TikTok.\u00a0\u00a0\u00a0<\/p>\n<p>\u201cThe issue here is that companies are deploying tracking in many cases to help with targeted ads, understanding the effectiveness of ads, and ultimately monetization. Because of the way these things are configured, often these companies are slurping up a lot of data about individuals, including stuff we put into web forms where there is no warning that says, \u2018Hey, your data is also going to be sent to Facebook when you click submit.\u2019\u201d\u00a0<\/p>\n<p>Choffnes and his colleagues were able to uncover these vulnerabilities by going through the same process an interested worker would when signing up to be a driver of the services. Notably, they only discovered the issue was present when they applied using Uber or Lyft\u2019s desktop website.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"932\" src=\"https:\/\/news.northeastern.edu\/wp-content\/uploads\/2024\/09\/092724_AS_David_Choffnes_016.jpg?w=1100\" alt=\"Portrait of David Choffnes. \" class=\"wp-image-240319\" srcset=\"https:\/\/news.northeastern.edu\/wp-content\/uploads\/2024\/09\/092724_AS_David_Choffnes_016.jpg 1400w, https:\/\/news.northeastern.edu\/wp-content\/uploads\/2024\/09\/092724_AS_David_Choffnes_016.jpg?resize=800,533 800w, https:\/\/news.northeastern.edu\/wp-content\/uploads\/2024\/09\/092724_AS_David_Choffnes_016.jpg?resize=768,511 768w, https:\/\/news.northeastern.edu\/wp-content\/uploads\/2024\/09\/092724_AS_David_Choffnes_016.jpg?resize=1100,732 1100w, https:\/\/news.northeastern.edu\/wp-content\/uploads\/2024\/09\/092724_AS_David_Choffnes_016.jpg?resize=196,130 196w, https:\/\/news.northeastern.edu\/wp-content\/uploads\/2024\/09\/092724_AS_David_Choffnes_016.jpg?resize=335,223 335w, https:\/\/news.northeastern.edu\/wp-content\/uploads\/2024\/09\/092724_AS_David_Choffnes_016.jpg?resize=1200,799 1200w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"\/><figcaption class=\"wp-element-caption\">David Choffnes, Northeastern associate professor and executive director of the Cybersecurity and Privacy Institute,  has new research about Uber and Lyft.  Photo by Alyssa Stone\/Northeastern University<\/figcaption><\/figure>\n<p>They were inspired to conduct the experiments because they were interested to see how vulnerable gig workers are when sharing their personal data to gain employment, he says.\u00a0<\/p>\n<p>\u201cThe larger context was looking at gig worker privacy and how that is a group of individuals that often don\u2019t have a choice in terms of how much of this online tracking they are exposed to, so we were trying to quantify just how much of their personal data is exposed, which parties are getting it, and what kind of data is exposed,\u201d he adds.<\/p>\n<p>For Uber and Lfyt\u2019s part, Choffnes says that when the researchers shared their findings with the companies, they quickly worked to fix the vulnerabilities.\u00a0<\/p>\n<div class=\"wp-block-nunews-collateral collateral has-side-justification alignwide\">\n<p>\u201cThe word that was used in our correspondence was \u2018unintentional,\u2019\u201d says Choffnes. \u201cThey did not intend to do this. Once they knew what the issue was, yes, it was just a configuration option. These pixels do not have to collect data from web forms,\u201d he says.\u00a0\u00a0<\/p>\n<p>\u201cYou can tell them not to, but it\u2019s kind of telling that they seem to be on by default, whether it was just an oversight by someone who initially configured it for their website or whether these website owners when they sign up for these pixels are guided toward turning them on.\u201d<\/p>\n<p>Choffnes and his colleagues propose that companies should not treat worker data in the same way they handle the data of general consumers.<\/p>\n<p>To apply for a job, you have to share such data as your tax ID, Social Security number, mailing address and phone number, he highlights.\u00a0<\/p>\n<p>\u201cIt\u2019s much different when you\u2019re just a consumer of that service,\u201d he says. \u201cIf you want somebody to deliver your food, you need a credit card, an email address, and that\u2019s it.\u201d\u00a0<\/p>\n<p>However, the way things are presently configured at most websites, these companies are treating worker data and consumer data in roughly the same way.\u00a0<\/p>\n<p>These companies must do a much better job of implementing purpose limitation statements, he highlights, which are essentially written out statements that explicitly state how the company plans to use the data of its employees, and keep their word.\u00a0<\/p>\n<p>So, what can workers do to protect themselves against their personal data being shared without their consent?\u00a0<\/p>\n<p>In Europe, under the General Data Protection Regulation (GDPR), companies are required to set purpose limitations. However, no such rules exist in the United States, and we do not have any type of federal data privacy laws that would protect these workers, Choffnes highlights.\u00a0<\/p>\n<p>Choffnes stresses that more needs to be done to make these companies more accountable and transparent with their actions.\u00a0<\/p>\n<p>\u201cWe need more transparency and advocacy for privacy in general,\u201d he says. \u201cIf we don\u2019t want companies like Meta and TikTok to be gathering our personal data from web forms, we should make it illegal. It should not be allowed without a prominent disclosure that before you hit send says, \u2018Wait, I\u2019m about to send that data to a bunch of other people too. Are you OK with that?\u2019\u00a0<\/p>\n<p>Even then that sounds pretty terrible, and maybe it shouldn\u2019t happen at all.\u201d<\/p>\n<footer class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-4 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--100)\">\n<\/footer>\n<div class=\"recirc-layout has-2-cols alignwide alignwide wp-block-nunews-recirculation-quick-and-dirty\" id=\"recirc-layout__outer-wrapper\">\n<div class=\"recirc-layout__content\" id=\"recirc-layout__inner-wrapper\">\n<section id=\"recirc-col-number-1\" class=\"recirc-layout__container has-list\">\n<h3 class=\"title\">Science &amp; Technology<\/h3>\n<\/section>\n<section id=\"recirc-col-number-2\" class=\"recirc-layout__container has-list\">\n<h3 class=\"title\">Recent Stories<\/h3>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<footer class=\"site-footer\">\n<\/footer>\n<style type=\"text\/css\"><![CDATA[@media screen and (max-width:642px) 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