{"id":126581,"date":"2024-11-16T17:29:18","date_gmt":"2024-11-16T10:29:18","guid":{"rendered":"https:\/\/hotvideos24.online\/?p=126581"},"modified":"2024-11-16T17:29:18","modified_gmt":"2024-11-16T10:29:18","slug":"disney-wbd-comcast-lionsgate-resume-advertising-on-x","status":"publish","type":"post","link":"https:\/\/hotvideos24.online\/?p=126581","title":{"rendered":"Disney, WBD, Comcast, Lionsgate Resume Advertising on X"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-fb+5w+4e-db+86\"\r\n     data-ad-client=\"ca-pub-3711241968723425\"\r\n     data-ad-slot=\"7910942971\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p>Disney, Comcast, Lionsgate Entertainment and Warner Bros. Discovery have all resumed their ad spend on X, according to new data from MediaRadar.<\/p>\n<p>The market intelligence firm (which tracks feed image, carousel and video ads captured from a panel of over 2 million U.S. users, with the top 96% of impressions tracked) found that the companies have collectively spent less than $3.3 million on the <a href=\"https:\/\/www.thewrap.com\/x-sues-california-deepfake-law\/\">Elon Musk-owned platform<\/a> between this January and September \u2014 a 98% year-over-year drop from the $170 million spent during the same period in 2023.<\/p>\n<p>Comcast spent less than $1.5 million on X ads during the nine-month period, while Disney spent less than $550,000, Lionsgate spent less than $230,000 and WBD spent less than $1.1 million, TheWrap has learned. Meanwhile, Apple and IBM, which were also tracked, spent nothing and less than $2,000, respectively.<\/p>\n<div class=\"wp-block-the-wrap-read-more\">\n<div class=\"the-wrap-read-more__container\">\n\t\t<a class=\"the-wrap-read-more__image\" href=\"https:\/\/www.thewrap.com\/bluesky-social-users-increase-x-elon-musk-twitter\/\"><br \/>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"167\" src=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2024\/11\/Bluesky.png?fit=300%2C167&amp;ssl=1\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2024\/11\/Bluesky.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2024\/11\/Bluesky.png?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2024\/11\/Bluesky.png?resize=1024%2C571&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2024\/11\/Bluesky.png?resize=768%2C428&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2024\/11\/Bluesky.png?resize=990%2C552&amp;ssl=1 990w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-portal-copyright=\"TheWrap\" data-has-syndication-rights=\"1\"\/>\t\t\t\t\t<\/a><\/p><\/div>\n<\/div>\n<p>A Disney spokesperson confirmed to TheWrap that they resumed some advertising on the platform over the summer. Representatives for Comcast, Lionsgate and WBD did not immediately return TheWrap\u2019s request for comment.<\/p>\n<p>The major entertainment brands first paused their ad spend, along with Sony, Paramount and Netflix, in November 2023. That\u2019s after Musk faced intense criticism for promoting and agreeing with a post on X (formerly Twitter) that glorified an\u00a0<a href=\"https:\/\/www.thewrap.com\/elon-musk-antisemitic-tweet-tesla-shares-drop\/\" target=\"_blank\" rel=\"noreferrer noopener\">antisemitic conspiracy theory<\/a>.<\/p>\n<p>At the time, The New York Times estimated that X was poised to lose as much as $75 million in advertising revenue by the end of 2023 due to the suspensions.<\/p>\n<p>In addition to Disney, Lionsgate, Comcast and WBD, TheWrap previously reported that <a href=\"https:\/\/www.thewrap.com\/netflix-resumes-advertising-x-elon-musk-controversy\/\">Netflix resumed its ad spend in December 2023<\/a> after the Times reported that the streamer halted nearly $3 million in ads due to the controversy.<\/p>\n<p>In total, MediaRadar\u2019s data sample found that advertising on X reached nearly $1.1 billion through the third quarter of 2024, down 29% from $1.5 billion spent during the same period last year. <\/p>\n<div class=\"wp-block-the-wrap-read-more\">\n<div class=\"the-wrap-read-more__container\">\n\t\t<a class=\"the-wrap-read-more__image\" href=\"https:\/\/www.thewrap.com\/trump-bump-threads-x-user-increase-after-election\/\"><br \/>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2024\/11\/Threads_Musk.png?fit=300%2C169&amp;ssl=1\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2024\/11\/Threads_Musk.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2024\/11\/Threads_Musk.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2024\/11\/Threads_Musk.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2024\/11\/Threads_Musk.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2024\/11\/Threads_Musk.png?resize=320%2C180&amp;ssl=1 320w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2024\/11\/Threads_Musk.png?resize=640%2C360&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2024\/11\/Threads_Musk.png?resize=380%2C214&amp;ssl=1 380w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2024\/11\/Threads_Musk.png?resize=760%2C428&amp;ssl=1 760w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2024\/11\/Threads_Musk.png?resize=394%2C222&amp;ssl=1 394w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2024\/11\/Threads_Musk.png?resize=788%2C444&amp;ssl=1 788w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2024\/11\/Threads_Musk.png?resize=778%2C438&amp;ssl=1 778w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2024\/11\/Threads_Musk.png?resize=976%2C549&amp;ssl=1 976w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2024\/11\/Threads_Musk.png?resize=990%2C557&amp;ssl=1 990w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-portal-copyright=\"TheWrap\" data-has-syndication-rights=\"1\"\/>\t\t\t\t\t<\/a><\/p><\/div>\n<\/div>\n<p>The top three advertisers included were Karma Shopping, GZ JY Ecommerce (Canles shoes) and Kueez Entertainment, which each spent more than $12 million for a combined $68 million so far this year.<\/p>\n<p>\u201cJust want to say that we super appreciate major brands resuming advertising on our platform,\u201d Musk wrote in an X post on Friday. \u201cThanks @lindayaX and the whole X team for your hard work in restoring confidence in our platform and ensuring that advertising content only appears where advertisers want it shown.\u201d<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Just want to say that we super appreciate major brands resuming advertising on our platform!<\/p>\n<p>Thanks <a href=\"https:\/\/twitter.com\/lindayaX?ref_src=twsrc%5Etfw\">@lindayaX<\/a> and the whole \ud835\udd4f team for your hard work in restoring confidence in our platform and ensuring that advertising content only appears where advertisers want it shown. <a href=\"https:\/\/t.co\/e508KrMo9g\">https:\/\/t.co\/e508KrMo9g<\/a><\/p>\n<p>\u2014 Elon Musk (@elonmusk) <a href=\"https:\/\/twitter.com\/elonmusk\/status\/1857471850676367646?ref_src=twsrc%5Etfw\">November 15, 2024<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p>While some brands have resumed their working relationship with X, some of the platform\u2019s users have ditched it entirely in the wake of Donald Trump winning the 2024 election.<\/p>\n<p><a href=\"https:\/\/www.thewrap.com\/celebrities-to-follow-bluesky-what-is-bluesky\/\">Beneficiaries of the X exodus<\/a> include BlueSky, which saw its daily active user count jump 62% in the week following the election; and Threads, which had 11 million daily active users in the U.S. during the same period, a 6.8% increase from the day before the election, according to Sensor Tower.<\/p>\n<p>Still, X enjoyed a 5% post-election increase in U.S. daily users over the same period, with 25 million daily active American users, per Sensor Tower\u2019s data.<\/p>\n<div class=\"wp-block-the-wrap-read-more\">\n<div class=\"the-wrap-read-more__container\">\n\t\t<a class=\"the-wrap-read-more__image\" href=\"https:\/\/www.thewrap.com\/gabrielle-union-ditches-x-leaves-twitter-elon-musk\/\"><br \/>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2023\/10\/gabrielle-union-twitter.jpg?fit=300%2C169&amp;ssl=1\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2023\/10\/gabrielle-union-twitter.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2023\/10\/gabrielle-union-twitter.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2023\/10\/gabrielle-union-twitter.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2023\/10\/gabrielle-union-twitter.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2023\/10\/gabrielle-union-twitter.jpg?resize=320%2C180&amp;ssl=1 320w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2023\/10\/gabrielle-union-twitter.jpg?resize=640%2C360&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2023\/10\/gabrielle-union-twitter.jpg?resize=380%2C214&amp;ssl=1 380w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2023\/10\/gabrielle-union-twitter.jpg?resize=760%2C428&amp;ssl=1 760w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2023\/10\/gabrielle-union-twitter.jpg?resize=394%2C222&amp;ssl=1 394w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2023\/10\/gabrielle-union-twitter.jpg?resize=788%2C444&amp;ssl=1 788w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2023\/10\/gabrielle-union-twitter.jpg?resize=778%2C438&amp;ssl=1 778w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2023\/10\/gabrielle-union-twitter.jpg?resize=976%2C549&amp;ssl=1 976w, https:\/\/i0.wp.com\/www.thewrap.com\/wp-content\/uploads\/2023\/10\/gabrielle-union-twitter.jpg?resize=990%2C557&amp;ssl=1 990w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-portal-copyright=\"TheWrap\" data-has-syndication-rights=\"1\"\/>\t\t\t\t\t<\/a><\/p><\/div>\n<\/div>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-fb+5w+4e-db+86\"\r\n     data-ad-client=\"ca-pub-3711241968723425\"\r\n     data-ad-slot=\"7910942971\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<br \/><div data-type=\"_mgwidget\" data-widget-id=\"1660802\">\r\n<\/div>\r\n<script>(function(w,q){w[q]=w[q]||[];w[q].push([\"_mgc.load\"])})(window,\"_mgq\");\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.thewrap.com\/disney-wbd-comcast-lionsgate-x-ad-spend-twitter\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Disney, Comcast, Lionsgate Entertainment and Warner Bros. Discovery have all resumed their ad spend on X, according to new data from MediaRadar. The market intelligence firm (which tracks feed image, &hellip; <a href=\"https:\/\/hotvideos24.online\/?p=126581\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-126581","post","type-post","status-publish","format-standard","hentry","category-business","entry"],"_links":{"self":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts\/126581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=126581"}],"version-history":[{"count":0,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts\/126581\/revisions"}],"wp:attachment":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=126581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=126581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=126581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}