{"id":128483,"date":"2024-11-21T17:34:48","date_gmt":"2024-11-21T10:34:48","guid":{"rendered":"https:\/\/hotvideos24.online\/?p=128483"},"modified":"2024-11-21T17:34:48","modified_gmt":"2024-11-21T10:34:48","slug":"do-you-sell-cars-jaguars-rebrand-prompts-mockery-confusion-online-automotive-industry","status":"publish","type":"post","link":"https:\/\/hotvideos24.online\/?p=128483","title":{"rendered":"\u2018Do you sell cars?\u2019: Jaguar\u2019s rebrand prompts mockery, confusion online | Automotive Industry"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-fb+5w+4e-db+86\"\r\n     data-ad-client=\"ca-pub-3711241968723425\"\r\n     data-ad-slot=\"7910942971\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div aria-live=\"polite\" aria-atomic=\"true\">\n<p>British luxury carmaker Jaguar is under fire over a colourful new advertising campaign that promotes inclusivity but lacks one key ingredient \u2013 any reference to cars.<\/p>\n<p>Released across multiple social media platforms, the 30-second clip features models of varying ages, genders, and races accompanied by phrases such as \u201clive vivid\u201d, \u201cdelete ordinary,\u201d and \u201ccopy nothing\u201d as a minimal techno soundtrack plays.<\/p>\n<p>Part of Jaguar\u2019s larger rebrand towards electric vehicles after years of sluggish sales, the advertisement has been greeted with confusion and mockery online.<\/p>\n<p>Following the campaign\u2019s launch on Tuesday, many social media users dubbed the rebrand \u201cembarrassing\u201d and damaging to Jaguar\u2019s image as a luxury brand associated with 1960s glamour and James Bond.<\/p>\n<p>Tech billionaire Elon Musk was among those joining the fray, writing \u201cDo you sell cars?\u201d on his platform X, where the advertisement has received more than 90 million views and generated tens of thousands of comments.<\/p>\n<p>On Jaguar\u2019s YouTube channel, one user quipped that the \u201conly thing brave about this ad is to leave the comments section on\u201d.<\/p>\n<p>On the social media forum Reddit, one user wrote that the rebrand was \u201ceither marketing genius or brand suicide\u201d.<\/p>\n<p>\u201cThis amount of attention Jaguar have generated themselves is huge no matter which social platform you use everyone is talking about Jaguar,\u201d the user posted.<\/p>\n<p>\u201cWhen they eventually reveal what they\u2019re working on it\u2019s going to generate so much attention I just hope it\u2019s something good.\u201d<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Copy nothing. <a href=\"https:\/\/twitter.com\/hashtag\/Jaguar?src=hash&amp;ref_src=twsrc%5Etfw\">#Jaguar<\/a> <a href=\"https:\/\/t.co\/BfVhc3l09B\">pic.twitter.com\/BfVhc3l09B<\/a><\/p>\n<p>\u2014 Jaguar (@Jaguar) <a href=\"https:\/\/twitter.com\/Jaguar\/status\/1858800846646948155?ref_src=twsrc%5Etfw\">November 19, 2024<\/a><\/p>\n<\/blockquote>\n<p>Some marketing experts suggested that the tone of the advertisement felt jarring amid the rightward shift in politics and culture epitomised by the re-election of US President Donald Trump and the decline of movements such as Black Lives Matter and #Metoo.<\/p>\n<p>\u201cThis is like when movies used to come out in other countries a year after they were done showing in Hollywood. The vibe of this rebrand might have worked in 2021, but to drop this in late 2024 only emphasises the reasons for Jaguar\u2019s brand decline in the first place: it\u2019s outdated and confusing,\u201d Lulu Cheng Meservey, founder of the strategic communications firm Rostra, wrote on X.<\/p>\n<p>While the corporate world rushed to burnish its social justice credentials amid the rise of movements such as #MeToo and Black Lives Matter in the 2010s, many companies have more recently sought to distance themselves from progressive causes.<\/p>\n<p>The shift follows a number of cases of advertising campaigns with progressive themes generating backlash.<\/p>\n<p>Anheuser-Busch InBev saw its North American sales plunge $1.4bn last year following a partnership between Bud Light and transgender social media influencer Dylan Mulvaney.<\/p>\n<p>In the United Kingdom, calls to boycott the pharmacy chain Boots are under way over a Christmas advertisement featuring a Black Mrs Claus, played by British actress Adjoa Andoh, and LGBTQ elves packing presents while Santa Claus is fast asleep.<\/p>\n<p>In the corporate boardroom, debate about the future of diversity, equity and inclusion (DEI) programmes is also under way.<\/p>\n<p>Home improvement chain Lowe\u2019s, tractor maker John Deere, motorcycle giant Harley-Davidson, Ford and Brown Forman, the maker of Jack Daniel\u2019s whiskey, have all reversed their DEI policies over the past year.<\/p>\n<p>Other companies such as MasterCard, Cigna Health and JPMorgan have said their DEI efforts will continue.<\/p>\n<p>For Jaguar, a brand long associated with wealthy older men, the biggest problem with the advertisement is that its target audience is unclear, Cheng Meservey said.<\/p>\n<p>\u201cIf it\u2019s trying something new, it\u2019s unclear who it\u2019s for,\u201d Cheng Meservey said on X. \u201cIf they\u2019re going to abandon the male audience, they should replace it with a more lucrative audience, and it\u2019s unclear who they\u2019re going for here. Vegans?\u201d<\/p>\n<p>Jaguar did not respond to Al Jazeera\u2019s request for comment, but responded to its critics on X, saying that, \u201cAll will be revealed.\u201d<\/p>\n<p>Holding company Jaguar Land Rover stopped selling new Jaguar models in the UK this week ahead of its planned transition to electric-only models in 2026, which will see the company invest hundreds of millions of pounds in its UK manufacturing plants.<\/p>\n<p>The carmaker, which is owned by India\u2019s Tata Motors, said the move would \u201ccreate some breathing space\u201d ahead of its relaunch, which was announced in 2021.<\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-fb+5w+4e-db+86\"\r\n     data-ad-client=\"ca-pub-3711241968723425\"\r\n     data-ad-slot=\"7910942971\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<br \/><div data-type=\"_mgwidget\" data-widget-id=\"1660802\">\r\n<\/div>\r\n<script>(function(w,q){w[q]=w[q]||[];w[q].push([\"_mgc.load\"])})(window,\"_mgq\");\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.aljazeera.com\/economy\/2024\/11\/21\/do-you-sell-cars-jaguars-rebrand-prompts-mockery-confusion-online\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>British luxury carmaker Jaguar is under fire over a colourful new advertising campaign that promotes inclusivity but lacks one key ingredient \u2013 any reference to cars. Released across multiple social &hellip; <a href=\"https:\/\/hotvideos24.online\/?p=128483\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-128483","post","type-post","status-publish","format-standard","hentry","category-business","entry"],"_links":{"self":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts\/128483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=128483"}],"version-history":[{"count":0,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts\/128483\/revisions"}],"wp:attachment":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=128483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=128483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=128483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}