{"id":138210,"date":"2024-12-18T00:15:08","date_gmt":"2024-12-17T17:15:08","guid":{"rendered":"https:\/\/hotvideos24.online\/?p=138210"},"modified":"2024-12-18T00:15:08","modified_gmt":"2024-12-17T17:15:08","slug":"microsoft-is-redefining-what-it-means-to-be-an-xbox-fan","status":"publish","type":"post","link":"https:\/\/hotvideos24.online\/?p=138210","title":{"rendered":"Microsoft Is Redefining What It Means To Be An Xbox Fan"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-fb+5w+4e-db+86\"\r\n     data-ad-client=\"ca-pub-3711241968723425\"\r\n     data-ad-slot=\"7910942971\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p class=\"sc-77igqf-0 fnnahv\"><span><a class=\"sc-1out364-0 dPMosf sc-145m8ut-0 erKGZM js_link\" data-ga=\"[[&quot;Embedded Url&quot;,&quot;Internal link&quot;,&quot;https:\/\/kotaku.com\/ps5-pro-xbox-microsoft-phil-spencer-new-console-1851700253?_gl=1*10bspnd*_ga*ODE3ODM5ODIyLjE3MjA0NjY0NTg.*_ga_V4QNJTT5L0*MTczNDQ0Njk3Ny4xNy4xLjE3MzQ0NTA4MjQuNjAuMC4w&quot;,{&quot;metric25&quot;:1}]]\" href=\"https:\/\/kotaku.com\/ps5-pro-xbox-microsoft-phil-spencer-new-console-1851700253?_gl=1*10bspnd*_ga*ODE3ODM5ODIyLjE3MjA0NjY0NTg.*_ga_V4QNJTT5L0*MTczNDQ0Njk3Ny4xNy4xLjE3MzQ0NTA4MjQuNjAuMC4w\">Microsoft\u2019s newest sales pitch<\/a><\/span> to prospective gamers is that everything\u2014<span><a class=\"sc-1out364-0 dPMosf sc-145m8ut-0 erKGZM js_link\" data-ga=\"[[&quot;Embedded Url&quot;,&quot;Internal link&quot;,&quot;https:\/\/kotaku.com\/xbox-commercial-no-console-needed-amazon-fire-tv-1851582661&quot;,{&quot;metric25&quot;:1}]]\" href=\"https:\/\/kotaku.com\/xbox-commercial-no-console-needed-amazon-fire-tv-1851582661\">your TV, computer, or phone<\/a><\/span>\u2014can be an Xbox. It\u2019s part of a new strategy aimed at reaching more people, and potentially making a lot more money. It\u2019s also a major shift for the millions of people who have been Xbox fans for decades now, and the company says it\u2019s embracing that. <\/p>\n<div class=\"sc-1needdh-1 gRtQsx\">\n<div class=\"sc-1needdh-0 dccRTD instream-native-video instream-permalink instream-native-video--mobile\">\n<div class=\"sc-1h0epat-0 crfeiW\">\n<div class=\"sc-1wkneyl-4 kDKXjm video-html5-playlist\" data-playlist=\"196181,196230,196698\" data-current=\"196181\">\n<div class=\"sc-1wkneyl-0 hAZDOz video-html5-loaded\">\n<div class=\"sc-1wkneyl-1 jShsAa video-html5-player\">\n<div class=\"sc-lhhce6-0 ldLvgq video-html5 autoplay muted mobile\" data-video-id=\"196181\" data-monetizable=\"true\" data-position=\"sidebar\" data-video-title=\"The Best Reveals From The Game Awards 2023\" data-video-blog-id=\"9\" data-video-network=\"kotaku\" data-video-duration=\"180\">\n<div class=\"sc-lhhce6-2 emBeiF video-top-bar\">\n<p>The Best Reveals From The Game Awards 2023<\/p>\n<\/div>\n<p><video disablepictureinpicture=\"\" muted=\"\" playsinline=\"\" width=\"100%\" height=\"100%\" crossorigin=\"anonymous\" preload=\"none\" style=\"max-height:none\"><source data-src=\"https:\/\/vid.kinja.com\/prod\/196181\/196181_240p.mp4\" label=\"240p\" type=\"video\/mp4\"\/><source data-src=\"https:\/\/vid.kinja.com\/prod\/196181\/196181_480p.mp4\" label=\"480p\" type=\"video\/mp4\"\/><source data-src=\"https:\/\/vid.kinja.com\/prod\/196181\/196181_720p.mp4\" label=\"720p\" type=\"video\/mp4\"\/><source data-src=\"https:\/\/vid.kinja.com\/prod\/196181\/196181_1080p.mp4\" label=\"1080p\" type=\"video\/mp4\"\/><track kind=\"captions\" label=\"English\" src=\"https:\/\/kinja.com\/api\/videoupload\/caption\/21718.vtt\" srclang=\"en\"\/><\/video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"sc-77igqf-0 fnnahv\"> \u201cIf I think about it right, we chose the secular growth category in entertainment, which we think is gaming and said, \u2018Let\u2019s double down on it,\u2019 Microsoft CEO Satya Nadella said at an investor conference last week, <span><a class=\"sc-1out364-0 dPMosf sc-145m8ut-0 erKGZM js_link\" data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https:\/\/www.gamefile.news\/p\/satya-nadella-xbox-fans-microsoft&quot;,{&quot;metric25&quot;:1}]]\" href=\"https:\/\/www.gamefile.news\/p\/satya-nadella-xbox-fans-microsoft\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Game File <\/em>reports<\/a><\/span>. \u201cAnd so we said, \u2018Let\u2019s take that joy of gaming everywhere.\u2019 And that\u2019s why, even these ads with Xbox now, where we are redefining what it means to be an Xbox fan, it\u2019s about being able to enjoy Xbox on all your devices.\u201d<\/p>\n<p class=\"sc-77igqf-0 fnnahv\">That line\u2014\u201cwe are redefining what it means to be an Xbox fan\u201d\u2014might play well with shareholders, but it\u2019s a potential tinderbox for long-time players unsure what exactly that means for them. <\/p>\n<p class=\"sc-77igqf-0 fnnahv\">Last year, Microsoft Gaming CEO Phil Spencer <span><a class=\"sc-1out364-0 dPMosf sc-145m8ut-0 erKGZM js_link\" data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https:\/\/www.youtube.com\/watch?v=yKwfEQ1eEyM&quot;,{&quot;metric25&quot;:1}]]\" href=\"https:\/\/www.youtube.com\/watch?v=yKwfEQ1eEyM\" target=\"_blank\" rel=\"noopener noreferrer\">said the company had lost the console war to Sony<\/a><\/span>. This year, <span><a class=\"sc-1out364-0 dPMosf sc-145m8ut-0 erKGZM js_link\" data-ga=\"[[&quot;Embedded Url&quot;,&quot;Internal link&quot;,&quot;https:\/\/kotaku.com\/xbox-series-xs-2tb-spencer-game-pass-indiana-jones-ps5-1851627716&quot;,{&quot;metric25&quot;:1}]]\" href=\"https:\/\/kotaku.com\/xbox-series-xs-2tb-spencer-game-pass-indiana-jones-ps5-1851627716\">amid steep cuts and reported pressure for increased profits<\/a><\/span>, the company has started <span><a class=\"sc-1out364-0 dPMosf sc-145m8ut-0 erKGZM js_link\" data-ga=\"[[&quot;Embedded Url&quot;,&quot;Internal link&quot;,&quot;https:\/\/kotaku.com\/xbox-boss-spencer-halo-ps5-switch-exclusive-no-red-line-1851697549&quot;,{&quot;metric25&quot;:1}]]\" href=\"https:\/\/kotaku.com\/xbox-boss-spencer-halo-ps5-switch-exclusive-no-red-line-1851697549\">decoupling the Xbox ecosystem from the Xbox hardware<\/a><\/span>, with first-party exclusives getting ported to Switch and PlayStation 5, and Game Pass becoming available on more devices through cloud streaming. Following quarter after quarter of declining console sales, Xbox is going off-world. <\/p>\n<p class=\"sc-77igqf-0 fnnahv\">The jury\u2019s still out on how much this pivot will expand the Xbox player base, but the real question for existing fans is whether it will ultimately improve gaming for them. If they\u2019d wanted to stream games to a TV or phone they wouldn\u2019t have already purchased an Xbox in the first-place. But if Microsoft can truly integrate the experience across every device it\u2019s available on, the whole could end up being more meaningful than the sum of its parts.<\/p>\n<p class=\"sc-77igqf-0 fnnahv\">This would be Microsoft bringing its original \u201cplay anywhere\u201d perk to its ultimate conclusion: Buy a game from Xbox and it follows you around wherever you\u2019re playing, whether that\u2019s a TV, console, PC, or that <span><a class=\"sc-1out364-0 dPMosf sc-145m8ut-0 erKGZM js_link\" data-ga=\"[[&quot;Embedded Url&quot;,&quot;Internal link&quot;,&quot;https:\/\/kotaku.com\/microsoft-xbox-pc-gaming-handheld-steam-deck-game-pass-1851697278&quot;,{&quot;metric25&quot;:1}]]\" href=\"https:\/\/kotaku.com\/microsoft-xbox-pc-gaming-handheld-steam-deck-game-pass-1851697278\">new gaming handheld Microsoft is tinkering away on<\/a><\/span>. <em>Windows Central<\/em> <span><a class=\"sc-1out364-0 dPMosf sc-145m8ut-0 erKGZM js_link\" data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https:\/\/www.windowscentral.com\/gaming\/xbox\/inside-the-risky-strategy-that-will-define-xboxs-next-decade&quot;,{&quot;metric25&quot;:1}]]\" href=\"https:\/\/www.windowscentral.com\/gaming\/xbox\/inside-the-risky-strategy-that-will-define-xboxs-next-decade\" target=\"_blank\" rel=\"noopener noreferrer\">reports<\/a><\/span> that another initiative currently underway at the company is called Project Rainway. It\u2019s aimed at a unified UI for Xbox across different platforms where friends lists, messages, game lists, and save progress seamlessly flow between devices. <\/p>\n<p class=\"sc-77igqf-0 fnnahv\">It\u2019s an ambitious idea that, as <em>Windows Central<\/em> notes, comes with plenty of its own risks if Microsoft isn\u2019t 100 percent committed to delivering on it. Abandoning any one aspect of a play everywhere mantra degrades the value of the entire thing, and Microsoft has been anything but consistent this console generation. Even its big plans for the Xbox app store on smartphones <span><a class=\"sc-1out364-0 dPMosf sc-145m8ut-0 erKGZM js_link\" data-ga=\"[[&quot;Embedded Url&quot;,&quot;Internal link&quot;,&quot;https:\/\/kotaku.com\/microsoft-xbox-google-app-game-sales-court-case-1851709908&quot;,{&quot;metric25&quot;:1}]]\" href=\"https:\/\/kotaku.com\/microsoft-xbox-google-app-game-sales-court-case-1851709908\">have been indefinitely<\/a><\/span> delayed amid ongoing legal challenges between Google and regulators. <\/p>\n<p class=\"sc-77igqf-0 fnnahv\">It\u2019s hard to think a company that just spent $69 billion on acquiring <em>Call of Duty<\/em> and<em> Candy Crush <\/em>publisher Activision Blizzard wouldn\u2019t be committed, but that sale emerged before Microsoft went all-in on generative AI tech. Those investments <span><a class=\"sc-1out364-0 dPMosf sc-145m8ut-0 erKGZM js_link\" data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https:\/\/www.google.com\/search?q=how+much+is+Microsoft+spending+on+ai&amp;sca_esv=3205b4b57189dd06&amp;rlz=1C1ONGR_enUS1089US1089&amp;sxsrf=ADLYWIK3gmsCpWx1yELThji1tLTXc4n1Ug%3A1734451255186&amp;ei=N6BhZ9SBC8Ge5NoPi5yM8A4&amp;ved=0ahUKEwiU-ce3lq-KAxVBD1kFHQsOA-4Q4dUDCBA&amp;uact=5&amp;oq=how+much+is+Microsoft+spending+on+ai&amp;gs_lp=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&amp;sclient=gws-wiz-serp&quot;,{&quot;metric25&quot;:1}]]\" href=\"https:\/\/www.google.com\/search?q=how+much+is+Microsoft+spending+on+ai&amp;sca_esv=3205b4b57189dd06&amp;rlz=1C1ONGR_enUS1089US1089&amp;sxsrf=ADLYWIK3gmsCpWx1yELThji1tLTXc4n1Ug%3A1734451255186&amp;ei=N6BhZ9SBC8Ge5NoPi5yM8A4&amp;ved=0ahUKEwiU-ce3lq-KAxVBD1kFHQsOA-4Q4dUDCBA&amp;uact=5&amp;oq=how+much+is+Microsoft+spending+on+ai&amp;gs_lp=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&amp;sclient=gws-wiz-serp\" target=\"_blank\" rel=\"noopener noreferrer\">are expected to hit $250 billion<\/a><\/span> next year. Maybe that\u2019s why, despite the scale of the strategy on \u201ceverything\u2019s an Xbox,\u201d it still feels like a footnote across the broader company.<\/p>\n<p class=\"sc-77igqf-0 fnnahv\">.<\/p>\n<\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-fb+5w+4e-db+86\"\r\n     data-ad-client=\"ca-pub-3711241968723425\"\r\n     data-ad-slot=\"7910942971\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<br \/><div data-type=\"_mgwidget\" data-widget-id=\"1660802\">\r\n<\/div>\r\n<script>(function(w,q){w[q]=w[q]||[];w[q].push([\"_mgc.load\"])})(window,\"_mgq\");\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/kotaku.com\/microsoft-xbox-game-pass-ps5-exclusives-streaming-1851722886\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft\u2019s newest sales pitch to prospective gamers is that everything\u2014your TV, computer, or phone\u2014can be an Xbox. It\u2019s part of a new strategy aimed at reaching more people, and potentially &hellip; <a href=\"https:\/\/hotvideos24.online\/?p=138210\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8630],"tags":[],"class_list":["post-138210","post","type-post","status-publish","format-standard","hentry","category-technology","entry"],"_links":{"self":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts\/138210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=138210"}],"version-history":[{"count":0,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts\/138210\/revisions"}],"wp:attachment":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=138210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=138210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=138210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}