{"id":138274,"date":"2024-12-18T04:19:42","date_gmt":"2024-12-17T21:19:42","guid":{"rendered":"https:\/\/hotvideos24.online\/?p=138274"},"modified":"2024-12-18T04:19:42","modified_gmt":"2024-12-17T21:19:42","slug":"forbes-is-cutting-ties-with-freelance-writers-citing-google-spam-policies","status":"publish","type":"post","link":"https:\/\/hotvideos24.online\/?p=138274","title":{"rendered":"Forbes is cutting ties with freelance writers, citing Google spam policies"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-fb+5w+4e-db+86\"\r\n     data-ad-client=\"ca-pub-3711241968723425\"\r\n     data-ad-slot=\"7910942971\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\"><em>Forbes<\/em> will stop using freelancers for some types of stories indefinitely \u2014 and has blamed the change on a recent update to Google Search policies.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">In recent days, <em>Forbes <\/em>has said it will stop hiring freelancers to produce content for its product review section Forbes Vetted, according to a journalist who has written for the site. In a note shared with<em> The Verge, <\/em>an editor at <em>Forbes <\/em>cited <a href=\"https:\/\/developers.google.com\/search\/blog\/2024\/11\/site-reputation-abuse\">Google\u2019s \u201csite reputation abuse\u201d policy<\/a> for the change.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">Site reputation abuse \u2014 also called parasite SEO \u2014 refers to a website publishing a deluge of off-brand or irrelevant content in order to take advantage of the main site\u2019s ranking power and reputation in Google Search. Often, this piggybacking is concealed from users browsing the website. (For instance: those weird coupon code sections on newspaper sites that pop up via search engines but aren\u2019t prominently displayed on the homepage.) Sometimes this spammy content is produced by <a href=\"https:\/\/www.theverge.com\/24195879\/advon-commerce-ai-sports-illustrated-gannett-product-reviews-spam-seo\">third-party marketing firms<\/a> that are contracted to produce a mountain of search-friendly content. <\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">Forbes did not respond to multiple requests for comment. It\u2019s not clear what other sections of <em>Forbes<\/em> the pause extends to. Writer Cassandra Brooklyn <a href=\"https:\/\/cassandrabrooklyn.substack.com\/p\/horrible-news-from-forbes\">described<\/a> receiving similar news last week.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">Many news outlets (including <em>The Verge<\/em>) hire freelancers to write and report stories. But <em>Forbes <\/em>has an especially wide pool of outside contributors publishing to its site. Many of these writers are legitimate journalists who do fair, in-depth reporting. But there\u2019s also <a href=\"https:\/\/www.niemanlab.org\/2022\/02\/an-incomplete-history-of-forbes-com-as-a-platform-for-scams-grift-and-bad-journalism\/\">the <em>Forbes <\/em>contributor network<\/a>, a group of thousands of marketers, CEOs, and other outside experts who get to publish questionable content under the trusted <em>Forbes <\/em>name. <\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">Some editorial content on the site may have drawn the ire of Google, which has been targeting the firehose of search engine-first content on the web. In November, Google <a href=\"https:\/\/www.theverge.com\/2024\/11\/19\/24299762\/google-search-parasite-seo-publishers-advon\">further tightened its rules around parasite SEO<\/a>, specifically taking aim at the \u201cthird party\u201d nature of this type of content. <\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">\u201cOur evaluation of numerous cases has shown that no amount of first-party involvement alters the fundamental third-party nature of the content or the unfair, exploitative nature of attempting to take advantage of the host\u2019s sites ranking signals,\u201d the company <a href=\"https:\/\/developers.google.com\/search\/blog\/2024\/11\/site-reputation-abuse\">wrote<\/a> in a blog post.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">Like other testing and review sites, Forbes Vetted<em> <\/em>makes money every time a reader makes a purchase using links in the outlets\u2019 articles. A writer who got word of the pause in freelance work says the editorial process on their past stories was rigorous \u2014 they would test products, go through multiple rounds of edits, and interview sources. In addition to the pause in work, the writer<em> <\/em>was told that some of their stories may need to be completely re-reported and re-published by an in-house staff member. <\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">\u201cThey clearly put a ton of resources into Forbes Vetted,\u201d the writer says. \u201cThe big product reviews I was doing were $3,000 a piece, which is a huge amount of money to then be like, \u2018Oh, we have to rewrite all this with staff in-house.\u2019\u201d<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">Google\u2019s spam policies state that the existence of freelancer content in and of itself is not a running afoul of the site reputation abuse policy \u2014 it\u2019s only a violation if that content is also designed to <a href=\"https:\/\/developers.google.com\/search\/blog\/2024\/11\/site-reputation-abuse#abuse-search-rankings\">take advantage of the site\u2019s ranking signals<\/a>. Google spokesperson Davis Thompson directed <em>The Verge <\/em><a href=\"https:\/\/developers.google.com\/search\/blog\/2024\/11\/site-reputation-abuse?hl=en#freelance-content\">to an FAQ section<\/a> describing the freelancer policy.<\/p>\n<\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3711241968723425\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-layout-key=\"-fb+5w+4e-db+86\"\r\n     data-ad-client=\"ca-pub-3711241968723425\"\r\n     data-ad-slot=\"7910942971\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<br \/><div data-type=\"_mgwidget\" data-widget-id=\"1660802\">\r\n<\/div>\r\n<script>(function(w,q){w[q]=w[q]||[];w[q].push([\"_mgc.load\"])})(window,\"_mgq\");\r\n<\/script>\r\n<br \/>\n<br \/><a href=\"https:\/\/www.theverge.com\/2024\/12\/17\/24322485\/forbes-vetted-freelance-google-search-parasite-seo\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Forbes will stop using freelancers for some types of stories indefinitely \u2014 and has blamed the change on a recent update to Google Search policies. In recent days, Forbes has &hellip; <a href=\"https:\/\/hotvideos24.online\/?p=138274\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8630],"tags":[],"class_list":["post-138274","post","type-post","status-publish","format-standard","hentry","category-technology","entry"],"_links":{"self":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts\/138274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=138274"}],"version-history":[{"count":0,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=\/wp\/v2\/posts\/138274\/revisions"}],"wp:attachment":[{"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=138274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=138274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotvideos24.online\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=138274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}