NVIDIA GeForce RTX 5090 GPU Won’t Have A Significant Price Increase Over RTX 4090

NVIDIA’s GeForce RTX 5090 GPU won’t cost significantly more than the RTX 4090 as suggested by Kopite7kimi in a response to the recent rumors.

NVIDIA GeForce RTX 5090 GPU Will Be Expensive But The Recent Price Rumors Are Exaggerating A Bit Too Much

The NVIDIA GeForce RTX 5090 will be among the launch lineup of the next-gen RTX 50 “Blackwell” GPUs which will make a formal debut at CES 2025. So far, the configurations and high-level specs have been revealed. The RTX 5090 in particular looks very enticing compared to the RTX 4090 with 32 GB of VRAM and over 21K cores but these specs have also raised speculation and rumors about a potential price hike and some exaggerated claims.

Rumors from earlier this week claimed that NVIDIA’s GeForce RTX 5090 would cost up to $2500 US while the RTX 5080 would cost over $1000 US. These are all guesses and bad ones for good reason. What I can say is that no AIB or partner has been briefed on an “official” or even an expected price of the next-gen lineup.

NVIDIA is in the process of briefing its partners on SKUs, configs, and specs but nothing besides that. In the current timeframe, AIBs and partners will see the blueprint provided by NVIDIA and devise their own PCB and cooling solutions, after which, the pricing will be finalized & that’s typically close to launch after NVIDIA has come up with its MSRPs. Why the MSRP is important? Well, NVIDIA typically focuses on MSRP models since that is what its Founders Edition designs are going to be priced at and the initial reviews have to be based on MSRP models. The Non-MSRP models are designs where AIBs and partners can go all out with custom PCBs and innovative GPU cooling solutions.

NVIDIA GeForce RTX 5090 & RTX 5080 GPU Specs (Preliminary):

Graphics Card Name	NVIDIA GeForce RTX 5090	NVIDIA GeForce RTX 5080	NVIDIA GeForce RTX 5070
GPU Name	Blackwell GB202-300	Blackwell GB203-400	Blackwell GB205
GPU SMs	170 (192 Full)	84 (84 Full)	TBD
GPU Cores	21760 (+33%)	10752 (+11%)	TBD
Clock Speeds	TBD	TBD	TBD
L2 Cache	TBD	TBD	TBD
Memory Capacity	32 GB GDDR7 (+33%)	16 GB GDDR7 (0%)	12 GB GDDR7
Memory Bus	512-bit (+33%)	256-bit (0%)	192-bit (0%)
Memory Speed	28 Gbps	32 Gbps	28 Gbps
Bandwidth	1792 GB/s	1024 GB/s	672 GB/s
TBP	600W (+33%)	400W (+25%)	250W (+14%)
Power Interface	1 12V-2×6 (16-Pin)	1 12V-2×6 (16-Pin)	1 12VHPWR (16-Pin)

From one of our sources deep within a factory based in Taiwan that produces cooling equipment for NVIDIA, we have been told that the green team has at least 8 different coolers designed for its reference “FE” models. We can’t say for sure if these are finalized models or prototypes but it gives us an idea of when the final BOM will be laid out.

I don’t believe there will be a significant price increase for RTX 5090.

— kopite7kimi (@kopite7kimi) October 10, 2024

So coming back to the pricing, well even Kopite7kimi, one of the most respected lakes in the tech scene, is suggesting that the recent prices are well “FAKE”. He states that he doesn’t believe that the RTX 5090 price would see a significant increase over the RTX 4090 which had an MSRP of $1599 US though currently retails for around $1800+ and will soon be discontinued to make room for future models.

No prices for RTX 50 GPUs have been shared with any partner.

— Hassan Mujtaba (@hms1193) October 10, 2024

We have also confirmed that most AIBs are currently trying to push as much RTX 40 inventory as possible so we can expect a discounting spree in the coming holiday season, especially on the RTX 4080 SUPER and RTX 4070 SUPER cards.

I wouldn’t divulge into pricing rumors but the last major price increase on an ultra-enthusiast card such as the “90” series was the RTX 3090 which was priced at $1500 US and the follow-up “Ti” variant was priced at $1999 US. The RTX 4090 ended up 60-80% faster than the RTX 3090 Ti but still the pricing over the previous 90-class GPU saw a $100 US bump. We might see a similar bump or we might just get the RTX 5090 at the same $1599 US price point, who knows? But rest assured, it’s wise for gamers or those looking forward to the RTX 5090 graphics card to not put too much trust in the current pricing rumors and just wait for official confirmation.

NVIDIA GeForce GPU Segment/Tier Prices

Graphics Segment	2023-2024	2022-2023	2021-2022	2020-2021	2019-2020	2018-2019	2017-2018
Titan Tier	GeForce RTX 4090	GeForce RTX 4090	GeForce RTX 3090 Ti GeForce RTX 3090	GeForce RTX 3090	Titan RTX (Turing)	Titan V (Volta)	Titan Xp (Pascal)
Price	$1599 US	$1599 US	$1999 US $1499 US	$1499 US	$2499 US	$2999 US	$1199 US
Ultra Enthusiast Tier	GeForce RTX 4080 SUPER	GeForce RTX 4080	GeForce RTX 3080 Ti	GeForce RTX 3080 Ti	GeForce RTX 2080 Ti	GeForce RTX 2080 Ti	GeForce GTX 1080 Ti
Price	$999 US	$1199 US	$1199 US	$1199 US	$999 US	$999 US	$699 US
Enthusiast Tier	GeForce RTX 4070 Ti SUPER	GeForce RTX 4070 Ti	GeForce RTX 3080 12 GB	GeForce RTX 3080 10 GB	GeForce RTX 2080 SUPER	GeForce RTX 2080	GeForce GTX 1080
Price	$799 US	$799 US	$799 US	$699 US	$699 US	$699 US	$549 US
High-End Tier	GeForce RTX 4070 SUPER GeForce RTX 4070	GeForce RTX 4070 GeForce RTX 4060 Ti 16 GB	GeForce RTX 3070 Ti GeForce RTX 3070	GeForce RTX 3070 Ti GeForce RTX 3070	GeForce RTX 2070 SUPER	GeForce RTX 2070	GeForce GTX 1070
Price	$599 $549	$599 US $499 US	$599 $499	$599 $499	$499 US	$499 US	$379 US
Mainstream Tier	GeForce RTX 4060 Ti GeForce RTX 4060	GeForce RTX 4060 Ti GeForce RTX 4060	GeForce RTX 3060 Ti GeForce RTX 3060 12 GB	GeForce RTX 3060 Ti GeForce RTX 3060 12 GB	GeForce RTX 2060 SUPER GeForce RTX 2060 GeForce GTX 1660 Ti GeForce GTX 1660 SUPER GeForce GTX 1660	GeForce GTX 1060	GeForce GTX 1060
Price	$449 $299	$399 US $299 US	$399 US $329 US	$399 US $329 US	$399 US $349 US $279 US $229 US $219 US	$249 US	$249 US
Entry Tier	RTX 3050 8 GB RTX 3050 6 GB	RTX 3050	RTX 3050	GTX 1650 SUPER GTX 1650	GTX 1650 SUPER GTX 1650	GTX 1050 Ti GTX 1050	GTX 1050 Ti GTX 1050
Price	$229 $179	$249 US	$249 US	$159 US $149 US	$159 US $149 US	$139 US $109 US	$139 US $109 US