The issue was a hot topic online.
Netizens accused SOURCE MUSIC of selling signed pre-order benefits of LE SSERAFIM‘s Sakura, and the magazine publication has responded to the allegations.
On February 12, new photos of Sakura from her upcoming photoshoot with the Chinese magazine Herdes was posted.
While there was some controversy over the editing of the photos, fans hit back at SOURCE MUSIC when photos started to spread, claiming a member of staff was selling some of the signed polaroids that were meant for fans. In particular, many pointed out that the location was Yongsan, which is where SOURCE MUSIC’s headquarters is.
When the photos were shared, it was believed that Sakura had taken 12 polaroids, and then eight were found to be sold so that only four would be used as benefits. Fans couldn’t hide their anger, asking for a statement from the company about what was happening.
Fans have found out that staffs from Source Music are selling the unreleased signed polaroid photos of Sakura which are supposedly benefits for HERDES
The signed polaroids are being sold at 1.5 million won per piece at a second-hand trading platform
— joe (@elsserafim) February 12, 2024
#JusticeForSakura trends after her company @SOURCEMUSIC is alleged to have stolen her magazine Polaroid benefits and sold them online for profit ($1127 usd each)#사쿠라 #SAKURA #TREAT_SAKURA_BETTER pic.twitter.com/z1yzzENp1T
— sakura pics (@picsofsakura) February 12, 2024
Fans have found out that staffs from @SOURCEMUSIC are selling the unreleased signed polaroid photos of Sakura which are supposedly benefits for HERDES magazine.
The polaroids are being sold at 1.5 million won per piece at a second-hand trading platform this is about 1130$.… pic.twitter.com/B1CVYjYQDS
— LE SSERAFIM INTERNATIONAL TEAM🍋 (@LSRFM_SUPP_TEAM) February 12, 2024
After the photos and tweets had been shared online, the discourse seemingly made its way Herdes.
A fan shared that the publication had contacted them about the issue, and in the message, the company apologized for everything that had happened, adding that through investigations, the Polaroid photos alleged to be on the market were found. They explained that none of them had been sold and all of them had been sent over to SOURCE MUSIC.
The publication then asked for the message to be shared to clear up any misunderstandings.